 More than 85% women in direct selling industry  Industry a leading provider of basic business skills training for women  Industry’s comparative advantage to compile and disseminate information and to help facilitate the exchange of best practices among regions

Project Scope & Partners  WFDSA’s hallmark official women’s empowerment program based on APEC Consumer Education and Protection (CEPI) Initiative model  Endorsed at 2009 APEC Small & Medium Enterprises (SME) Ministerial in Singapore  In line with APEC SME Minister’s cutting-edge priority of developing micro-enterprises and investing in women  True public-private partnership between APEC Economies and business  Act as a catalyst in bringing business, government, women’s organizations and NGOs together to work to improve women’s economic conditions  Multi-year effort funded by WFDSA and national DSAs and implemented in partnership with Indiana University Kelly School of Business’ Institute for International Business  Pilot market: Malaysia

 Greater awareness about the industry and its women’s empowerment efforts  Partnerships developed and alliances formed between local DSAs, individual direct selling companies, governments, NGOs and women’s organizations  Utilize multi-sector support for effective existing programs that empower women entrepreneurs and create new programs that compliment local, regional and global women’s empowerment initiatives  Leverage the existing contacts to engage local, regional and global participants in the various women’s empowerment programs and initiative  Governments, NGOs, Women’s groups can tap into existing expertise  Make an impact on the public policy level

WFDSA/ Kelley School of Business Local DSA Governments NGOs/ Academia DOC Structure

Local DSA Logo Partners

Develop and support female entrepreneurs in in the APEC region and elsewhere in the world through capacity building workshops enabling them to build and sustain new businesses and micro enterprises PROGRAM OBJECTIVE

1. Women start businesses that last.

OUTCOMES 2. Women develop support networks.

Phase I Business Toolkit (2010) Phase II Train the Trainers (2011) Phase III Local Training & Ongoing Support (current )

Video-Based Materials = Global Reach & Quality Control Local Facilitators = Local Expertise Timing = Transfer Design = Networking & Support Uniqueness of the Training Project

Participant Materials Train-the-Trainer Materials

Local Facilitators = Local Expertise

 7-week training course  3 hours per week  Incremental steps through each week with time and projects to create action

Week In Class Topics and Learning Objectives 1 Business Idea and Market Research Participants can articulate at least two characteristics of successful entrepreneurs Participants can recall at least one piece of evidence (statistic, fact, example) illustrating the successfulness of women entrepreneurs Participants will identify the types of mentors, resources, and information they need for their start ups Participants can describe at least four different types of business models (retail, direct sales, franchise, component, collective, bricks and clicks, distribution, service, manufacturing, etc.) Participants have crafted thoughtful responses to the essential questions one must ask before beginning a business (business plan elements)

Week In Class Topics and Learning Objectives 2 Regulatory, Legal and Tax Information Participants can describe regulations, country/state and local ordinances, or laws relevant to their unique business ideas Participants know where to seek additional information regarding laws and taxes Participants have a list of next-steps to take to ensure that they are in compliance with any local (or broader) laws and regulations.

Week In Class Topics and Learning Objectives 3 Financials and Money Management Participants will be able to calculate how much money they need to start their businesses Participants will have a list of five potential means to raise their start up funds Participants can define revenue, expenses, net profit, cash flow, credit. Participants will set up a functional record keeping system to meet their business needs

Week In Class Topics and Learning Objectives 4 Marketing and Promotion Participants will be able to identify at least three cost-effective methods of promoting their business Participants can recall at least one piece of evidence (statistic, fact, example) illustrating the value of advertising to their business Participants will identify the target groups for particular advertisement methods Participants will understand the need for variety in advertising Participants have crafted thoughtful responses to the three essential questions one must ask before undertaking an advertising campaign

Week In Class Topics and Learning Objectives 5 Persuasive Communication Participants will be able to list at least 5 situations in which they will need to be influential to insure the success of their business Participants will be able to demonstrate audience analysis by tailoring a specific message to at least three different customers Participants will list the three fundamentals to influence: logical, emotional, and credibility appeal Participants will demonstrate those fundamentals in a mock sales presentation

Week In Class Topics and Learning Objectives 6 Customer Service Participants relate stories of good and bad service consequences and therefore understand the seriousness of excellent service Participants identify hypothetical examples of the core components of great service Participants identify how their businesses will address core components of great service: Reliability (do what you say); Accuracy (be VERY knowledgeable about your product or service); Tangibles (manage every visual people will connect to your business—ads, physical space, web sites, dress of employees, etc.); Empathy (understand your customer); Responsiveness (do what you say WHEN you say you will do it….or before) 7 Graduation Celebration

 Day-long training  Hands-on and Experiential  Strong understanding of materials and training  Will leave ready to start training!