US & UK ADVERTISING By William Englander

DIFFERENCES United States Hard sell Info on product More ‘sales-y’ United Kingdom Soft sell Less information Viewed more as entertainment Black humor provocative

IRN-BRU

MOST COMPLAINED ABOUT AD IN UK

DIFFERENT STANDARDS? Would those ads fly in the States? Difference in what’s acceptable, not content

WHY THE DIFFERENCES? American ads must appeal to a wide audience British culture is homogenized 90% white 98% use the BBC Most of the populace can be appealed to simultaneously Advertising rules in Britain force out-of-the-box thinking Limited airtime

SO WHAT’S THE TAKEAWAY? Anti-commercial in America DVR, fast-forwarding British have less commercials and enjoy them What effect could British practices have in America?

WORKS CITED Edwards, Jim. "Why British Ads Are Better Than American Ones."CBSNews. CBS Interactive, 15 Mar Web. 06 July Nevett, Terence. "Differences between American and British Television Advertising: Explanations and Implications." Journal of Advertising21.4 (1992): Web. 5 July Veltman, Chloe. "British TV Ads Flaunt Their Arty Side." The New York Times. The New York Times, 13 Mar Web. 06 July Nudd, Tim. "British Ad With Mom Showing Off Cleavage to Her Son's Friends Escapes Censure." AdWeek. Adweek, 10 July Web. 05 July Hargis, Toni. "British vs. American Ads: Which TV Commercials Make You Blush?" BBC America. BBC America, 9 Oct Web. 05 July "Regulating the Quantity of Advertising on Television." Regulating the Quantity of Advertising on Television. Ofcom, 15 Dec Web. 08 July 2015.