Entrepreneurship Focus on Resources Marketing Education Conclave June 2006

Welcome to Minneapolis! Thanks to you Marketing Educators for spending your time this summer to enhance you learning management skills in order to provide your students greater learning experiences! Enjoy your self and be proud of being a constantly improving teacher!

Session Objectives Participants will become aware - of the National Quality Standards of Practice of the National Content Standards for Entrepreneurship Education of Entrepreneurship Week USA opportunities of Entrep-ed.org website resources and link them to enhancing your Marketing education program

Who are You? Introduce yourself sharing about:  Your state, your community, your high school  Courses for which you are the learning manager/teacher  Entrepreneurial experiences in your personal life  Entrepreneurial classroom/community work in which your students are engaged  What you desire to gain from this session

Entrepreneurs are not Born…. They “Become” through the Experiences of their Lives! Professor Albert Shapero, The Ohio State University

National Standards of Practice For Entrepreneurship Education Provide encouragement and ideas to facilitate implementation of quality entrepreneurship education Provide a structure to assure a consistent and high-quality result Like a recipe book for knowing how to put together effective entrepreneurship preparation

National Standards of Practice For Entrepreneurship Education Focus is on : Outcomes of EE Life Long Learning Model Concepts that facilitate entrepreneurial thinking Methods for delivering entrepreneurship education Accountability that encourages success

Lifelong Learning Model

Positive Outcomes of Entrepreneurship Education All the outcomes shown have come from Consortium member’s research  Elementary School  Middle School  High School  Post Secondary and Adult Programs Positive outcomes shown by levels of education and as those positive outcomes that apply at all levels

National Standards of Practice Concepts Encourage Big Dreams, Comprehensive Curriculum Delivery Basic Academic Skills Economic Concepts Personal Interest and Investment Risk Management Build Skills, Catch the vision Business Planning Career Guidance Ethical Behavior Entrepreneurship as and Economic Force

National Standards of Practice Methods Diverse Strategies Cause Facilitating and Coaching Experiential Learning Problem-Based Learning Students as Leaders The Entrep. Spirit to Emerge People in the community Variety of higher level learning methods Lifelong Learning model for Entrepreneurship Education

National Standards of Practice Accountabilities Success is encouraged Thru Organization Vision, Mission and Goals Qualified Personnel in a Supportive Environment Quality Content Standards Focus, & Frequent Evaluation Positive Benefits Add Value Continuous Improvement Diversity in Program Leadership Social Entrepreneurship

What Do These Standards of Practice Mean To You? With a neighbor analyze the individual standards in the three areas of the standards of practice as assigned -  Concepts – Group 1  Methods - Group 2  Accountability – Group 3 Review each standard and explain what it means to your neighbor – raise any questions you have regarding the meaning.

Clarification Are all the standards of practice understandable? Are there areas that could be improved? Please make notes of areas that should be improved. How would the National Standards of Practice be demonstrated in your program? If your program was reviewed with these standards what would be learned?

National Content Standards for Entrepreneurship Education Are a FRAMEWORK for many levels of curriculum development Identify KNOWLEDGE AND SKILLS developed by entrepreneurial activities Provide for acquisition and application of CORE ACADEMIC SKILLS Are a CONTEXT for LEARNING and (Subject Matter) CONTENT for CURRICULUM

National Content Standards for Entrepreneurship Education Organized in three sections: Entrepreneurial Skills Ready Skills Business Functions

ENTREPRENEURIAL SKILLS Understands concepts and processes associated with successful entrepreneurial performance. Provide the unique expertise that entrepreneurs use during the entire process of creating and managing a business. (A)Entrepreneurial Processes (B)Entrepreneurial Traits/Behaviors

Entrepre- neurial Skills Ready Skills Business Functions (A) Entrepreneurial Processes Understands concepts and processes associated with successful entrepreneurial performance. The steps in the process of creating and running a business are: * Discovery (A.01-A.08) Dreaming about possibilities * Concept Development (A.09-A.16) Choosing an idea and creating a plan * Resourcing (A.17- A.24) Testing the feasibility of the plan * Actualization (A.25-A.36) Starting and running the business * Harvesting (A.37-A.40) Deciding on the future of the business

(B) Entrepreneurial Traits/Behaviors Understands the personal traits/ behaviors associated with successful entrepreneurial performance. These entrepreneurial traits/behaviors are especially important to the success of the entrepreneurial processes:  Leadership  Personal Assessment  Personal Management Entrepre- neurial Skills Ready Skills Business Functions

READY SKILLS The basic business knowledge and skills that are prerequisites or co-requisites for becoming a successful entrepreneur. Provide opportunities that enable individuals to operate in competition with the world and a context for experiences related to becoming an entrepreneur. (C) Business Foundations (D) Communications and Interpersonal Skills (E) Digital Skills (F) Economics (G) Financial Literacy (H) Professional Development

BUSINESS FUNCTIONS The business activities performed by entrepreneurs in managing the business. Provide for seeing and creating entrepreneurial opportunities as well as the day-to-day skills that are essential to the success of any business be it a home-based venture or a fast- growing corporation. (I) Financial Management (J) Human Resource Management (K) Information Management (L) Marketing Management (M) Operation Management (N) Risk Management (O) Strategic Management

1.The Importance of Entrepreneurship Education 2.Nurturing the Entrepreneurial Spirit 3.The Standards (PDF files) a.Overview b.Summary c.Detail 4.Curriculum a.Educational Issues b.Examples c.Sources 5.Testimonials 6.Benefits of Entrepreneurship Education 7.About the Consortium for Entrepreneurship Education 8.Our Sponsors 9.The Research Process a. Overview b. Focus Groups c. Validation d. Bibliography 10.National Entrepreneur Advisory Council (NEAC) 11.FAQ 12.Helpful Downloads (Word Documents) Visit to access the FREE Content Standards Toolkit

What Do These Content Standards Mean To You? With your neighbor analyze the individual standards in the three areas of the content standards as assigned  Entrepreneurship Skills – Group 1  Ready Skills - Group 2  Business Functions – Group 3 Review each standard and conduct a quick review the performance indicators within this standard – Share discoveries and raise any questions you have regarding the performance indicators

Sharing with all Participants What were your discoveries? What questions were raised? How do the performance indicators link with what is currently taught in Marketing Education?

Questions to Ponder How might some of these performance indicators enhance your Marketing Education Program? How might either the Standards of Practice or the Content Standards with the performance indicators be used to enhance creditability or to focus the Marketing curriculum in ways that allows students to become more entrepreneurial?

House Resolution 699 Passed June 7, 2006 Congress encourages the implementation of Entrepreneurship Education throughout the US Supports the goals of National Entrepreneurship Week – Celebrate entrepreneur’s contributions and & Educators reflect on improving performance of students Requests the President to Proclaim National Entrepreneurship Week Annually in support of entrepreneurs and entrepreneurship education

Entrepreneurship Week USA Each state to celebrate Entrepreneurship Week - Minnesota Each community to celebrate Entrepreneurship Week - Minneapolis National leadership and coordination of materials available to states and communities Partnerships will be important as chambers of commerce and entrepreneurs are focusing on the good things in their communities

Benefits of - Entrepreneurship Week USA - Celebration Students will consider working for themselves as a career option Students will realize that they can do for themselves and therefore they will accomplish for themselves better academic performance and technical attainment work Students will participate in organizing the celebration for entrepreneurship week and therefore develop organization, management and promotion skills The Marketing Program will gain visibility as its contribution to Entrepreneurship Education gains exposure Marketing Educators will gain creditability for preparing students for the future that will be confronting in the workplace

THE 21 ST CENTURY SKILLS PARTNERSHIP A National Partner LEADING TECHNOLOGY COMPANIES AND THE US DEPARTMENT OF EDUCATION HAVE CREATED AN INITIATIVE TO FOCUS ON IMPORTANT NEW EDUCATIONAL PRIORITIES THAT HAVE BEEN UNDERVALUED IN AMERICAN EDUCATION. See details at Topic: Financial, Economic and Business Literacy, and developing entrepreneurship skills to enhance workplace productivity and career choice

Small Business Administration Consortium for Entrepreneurship Education Ewing Marion Kauffman Foundation INC Magazine Key National Partners

Local and State Partners School System or LEA Chamber of Commerce Key civic groups that have business members and focus CTSO’s ACTE or other education professional groups - Month of February is National CTE Week

Questions - Clarifications Are there things about which we have talked that need clarification? Are you ready to use new information to improve opportunities for your students in your Marketing Education program?

Is Marketing Education Enhanced? Does the involvement of entrepreneurship concepts provide additional program development opportunities? Does the involvement of entrepreneurship concepts and/or mentors provide additional program promotion possibilities? Could the classroom projects be enhanced by linking with other classes so that the students link subjects and gain grades for multiple classes? (Entrepreneurship is a context for most academic skills)

Ultimate Outcome Will your students become more likely to be an entrepreneur as a result of involvement in your classes? Will community be a better place in which to work because of the entrepreneurial spirit fostered among your students? Will students acquire knowledge and skills that prepare them for solving workplace problems?

Future Collaboration Horace C. Robertson Secretary-Treasurer