Al Fikra, Qatar's National Business Plan Competition 2014 Overview January 2014

Objectives Raise awareness about entrepreneurship and promote community interest on starting new enterprises. Provide project flow to the different incubators and thus reinforce the Entrepreneurial eco-system. Convert business plans into a real businesses. Foster creativity and introduction of new products and services, which in turn would lead to emergence of new businesses and hence diversification in the local market.

Al Fikra 2013 – Background Overview Timeline Launch Date: January 23 rd 2013 End Date: May 9 th 2013 Applicants Business Ideas were submitted (Registered Applications) 80 Business Plans were submitted 69 Business Plans were Eligible for Judging Panel Evaluation 6 Winners 54% of total submissions were eligible Workshops Six awareness sessions Five Financial Statement Analysis Five Business Plan Writing Two “A to Z of Entrepreneurship” Workshops 290 people attended the workshops

Al Fikra 2013 – Workshops Business Planning Workshops Financial Planning Workshop Presentation workshops and One to One coaching College of North Atlantic Qatar 21-Jan13-Feb8-Apr Virginia Commonwealth University 19-Jan18-Feb10-Apr Qatar University22-Jan / 6-Feb24-Feb / 25-Mar14-Apr / 22-Apr Carnegie Mellon University 26-Jan20-Mar17-Apr Georgetown University 4-Feb11-Mar13-Apr Stenden University Qatar 9-Feb12-Mar24-Apr If you wish to conduct more workshops, please contact us:

Al Fikra 2013 – Background Overview Total Applications Breakdown by Sector

Lessons Learnt – Al Fikra 2013 Integrate Arabic language completely into Al Fikra Provide Greater Prizes, both cash and support Streamline Application Process (Business Idea, Business Plan, Presentation) Engage stakeholders and academic partners in the planning stage Provide a call center Expand our marketing campaign to reach a larger audience

Al Fikra 2014 Timeline Announcement: November 17 th -19 th 2014 Launch Date: January 12 th 2014 End Date: TBD with Academic Partners Applicants 2014 (Forecasted) 130 Submissions 6 Winners Workshops (Forecasted) Six Financial Statement Analysis Six Business Plan Writing Three Workshops led by Sponsors One to One Coaching Sessions *All Arabic Workshops will be held at Qatar University

University StudentsProfessionals Attends UniversityEmployed Professional Unemployed Professional Qatari Resident Target Audience

Eligibility Criteria Qatari college students and new graduates from Qatar Qatari professionals, entrepreneurs and postgraduates with business plans for Qatar For teams of residents living in Qatar, a Qatari partner per team is required in order to set a business with a legal structure that could be operated and registered in the State of Qatar

Proposed Awards Cash Prize st Place50,000 QAR140,000 QAR 2 nd Place30,000 QAR70,000 QAR 3 rd Place20,000 QAR40,000 QAR Incubation 1 st Place-2 Years - (QAR 1,460000) 2 nd Place-1 Year - (QAR 730,000) 3 rd Place-1 Year - (QAR 730,000) ISTESHARA Coupons 1 st Place-100,000 QAR 2 nd Place-50,000 QAR 3 rd Place-25,000 QAR Best University Award -50,000 QAR *This applies to both categories

One University will receive a cash prize of 50,000 QAR for participating and being the most involved This will be measured through the following: Amount of applications from that particular university Amount of attendees to workshops from that particular university Best University Awards

Marketing Brief Al Fikra 2014 Social Media Website Word of Mouth Academic Partners SponsorsNewspapers

Marketing Deliverables Posters Web Banners Shot Backdrop Roll Ups Welcome Pack & Notepad Brochure & Notepad Bag USB Envelope & Invitation E-Invite Awards & Plaques Certificates & Cheques Film Print Ads Gift Item

KPIs Reach/Exceed Forecasted Applicant Target No. of People attending workshops Social Media Reach (compared to last year) Number of eligible applicants Higher involvement of Qatari participants

Milestones MilestoneEstimated Date Press Conference/ Launch of Al Fikra Jan 13 th Online Application OpensJan 14 th Online Application Closes (Deadline)March 31 st Business Plan Writing WorkshopsJan 14 th – Feb 9 th Financial Statement Analysis WorkshopsFeb 13 th - Mar12 th Evaluation sessions by judging panel & Short listingApr 1 st – Apr 7 th Presentation Skills Workshop & One on One MentoringApr 8 th – 24 th Final presentations to judges & winners selectionApr 27 th – May 1 st Gala Dinner to Announce Final Winners and best University AwardMay 9 th

Platinum Sponsors

Start Up Development Partner

Economic Development Partner

Academic Partners

ENTERPRISE QATAR TEL: FAX: