Entrepreneur Individuals who conceive new business opportunities and who take on the risks required to convert those ideas into reality. People who are able to identify new commercial ventures (which often involves a willingness to ‘look outside the box’ and examine issues in fundamentally different ways from more conventional approaches). Incubate ideas and champion their adoption, assemble the resources needed to bring the idea to commercial reality (such as money, people and technologies) and, finally, to launch and grow the business venture. Entrepreneurship arises when enterprising individuals identify an unsolved problem, or an unmet need or want, which they then proceed to satisfy. Source: “The Essence of Ecopreneurship” by Michael Schaper, 2002

Ecological Entrepreneur An Ecological Entrepreneur is someone who is driven not only by the possibility of making a profit, but is also driven by environmental and social concerns. They want to make the world a better place by improving the environment. The field is socially important because ecological entrepreneurs are instrumental in reshaping the way we approach the environment and its relation to business. Source:

Naturally Successful Entrepreneurship that redefines the bottom line Copy of CD for $25:

Major Contributors L. Hunter Lovins: author of “Natural Capitalism”, Professor at Presidio Graduate School, co-founder of Rocky Mountain Institute Gil Friend: President and Chief Executive Officer of Natural Logic. A systems ecologist and business strategist Mark Albion: founder of Net Impact, author, Professor of Entrepreneurship at Babson College Van Jones: American environmental advocate, civil rights activist and attorney; author of “The Green Collar Economy” Bob Willard: a leading expert on the business value of corporate sustainability strategies; founder of The Natural Step; author of “The Sustainability Advantage”