Women's Entrepreneurship and Business Activity Yukari Sato September 7, 2013 The Parliamentary Vice Minister of Economy, Trade and Industry, Japan

1 1. System to support company start-up: case 1 A delicatessen that meets the needs of women and trends by offering gourmet dishes like quiche while proposing ways to enhance the pleasure of eating.

2. System to support company start-up: case 2 2 A restaurant established by a female pastry chef and certified vegetable expert, to serve European dishes made from selected local food, based on her special knowledge and skills.

3. 17 companies in the Nadeshiko Brand 3 Company nameIndustry Maruha Nichiro Holdings, Inc.Fisheries and agriculture and forestry Sekisui House, Ltd.Construction Asahi Group HoldingsFoodstuffs Toray Industries, Inc.Textiles Kao CorporationChemicals Sumitomo Rubber Industries, Ltd.Rubber products Asahi Glass Co., Ltd.Glass, clay and stone products Daido Steel Co., Ltd.Iron and steel Sumitomo Metal Mining Co., Ltd.Non-ferrous metals Daikin Industries, Ltd.Machines Nissan Motor Co., Ltd.Transport equipment Nikon CorporationPrecision mechanical equipment Tokyu CorporationLand transport KDDI CorporationInformation and communications industry Toyota Tsusho CorporationWholesale trade Fast Retailing Co., Ltd.Retailing Sumitomo Mitsui Financial Group, Inc.Banking *17 brands in order of industry

4. Stock performance of companies that are excellent in terms of actively promoting women 4 ** The excess return is calculated by taking the earning rate of 72 brands as of the base date of April 1, 2009 and subtracting the rate of return on TOPIX for the same period. * Index calculated using the highest scoring companies (maximum 3 stocks per sector of TSE’s 33 sectors, 72 stocks in total) in terms of the empowerment of women. TOPIX (left axis) Nadeshiko Index (left axis) * Excess return (right axis) ** Apr. 2009Apr. 2010Apr. 2011Apr. 2012Apr. 2013

5. “Diversity Management Selection 100” Example 1 5 Kirin Holdings Company “Kirin Free” can also be drunk by expectant or breast-feeding women “From the World’s Kitchen” brand of soft drinks that aim to give consumers a special feeling and quality satisfaction

6 Mo-House Nursing wear with a good design Mothers can work in the shop with their children 6. “Diversity Management Selection 100” Example 2

7 7. APEC Women’s OVOP Seminar Time and date: 14:00 to 16:30 on Tuesday, September 3, 2013 Facilitation of women’s entrepreneurship with the use of the One Village One Product (OVOP) method

8 8. Example of One Village One Product Movement Lombok Island, Indonesia Example of activity of a group of women making ata baskets in Lombok Island, Indonesia Working in groups led to an improvement in their livelihoods