Mass Media
“If you possess information you’ll own the world”
How to feel confident in the surrounding world of information?
Mass Media ?
Mass Media - a form of communication
Newspapers Magazines Press Radio Mass Media Television Internet
How Mass Media Works. to affect – to influence to cater for – to satisfy full coverage of events – everything happened blunt – making feel nothing fictional – not existing in reality to possess – to have
What is being advertised? What reasons are given in favour of these products? What effect was used?
What is being advertised? What reasons are given in favour of these products? What effect was used? Shampoo “Head & Shoulders” Thick, long hair Toothpaste “Sensodine” White teeth without problems iPad You can do everything with the help of it Dogs’ Food “Beggin' Strips” Taste like real bacon Chrysler Luxury and comfort Entertainment Corporation “6 Flags” time to walk and play, makes your life bright
Effects used in Ads The Snob Effect The Scientific Effect The Go-Go Effect The Ha-Ha Effect The VIP Effect The Supermodern Effect The Word and Music Effect
The Snob Effect You are told that the product is the most exclusive and of course rather expensive. Only the very best people use it.
The Scientific Effect A serious-looking man with glasses and a white coat, possibly a doctor or a professor, tells you about the advantages of the product.
The Go-Go Effect This is suitable for teen market. It shows young people having a party, singing, laughing, having a wonderful time and, of course, using this product
The Word and Music effect The name of the product is repeated over and over again, put into a rhyme and sung several times. In the hope that you want forget it. The sung rhyme is called the “jingle”
The Supermodern Effect The advertiser tries to persuade you that this product is a sensation or something really new
The VIP Effect Well-known people (stars, football players, actors) are shown using this product
The Ha-Ha Effect The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.
Effects used in Ads The Snob Effect The Scientific Effect The Go-Go Effect The Ha-Ha Effect The VIP Effect The Supermodern Effect The Word and Music Effect
What is being advertised? What reasons are given in favour of these products? What effect was used? Shampoo “Head & Shoulders” Thick, long hair Ha-ha effect Toothpaste “Sensodine” White teeth without problems Scientific effect iPad You can do everything with the help of it Supermodern effect Dogs’ Food “Beggin' Strips” Taste like real bacon Chrysler Luxury and comfort Snob effect, VIP effect Attraction Park “6 Flags” time to walk and play Word-and-music effect Drink SunDrop Trenching thirst Go-go effect L’Oreal Lipstick Perfect colour, lasts long VIP effect
Your favourite/annoying commercial Where can this commercial can be watched/heard? What is advertised in it? What psychological effects are used in it? Why do you like/hate it?