Social Responsibility: The Unexpected Change of Paradigm Towards a new Curriculum Mazen F. Rasheed, Michael von Gagern, Muhammad Sharafat Waheed The National Commercial Bank Chair for Corporate Social Responsibility, King Saud University, Riyadh

Business Responsibility for: Profit – People – Planet A New Challenge for Managers And how Universities may want to Respond: 1.What is new? 2.How does it affect the Educational Institutions? 3.What can the University do?

Business Responsibility for: Profit – People – Planet 1.What is new? 1.1 The Change of Paradigm in Business 1.2 The New Competence Needed

1.1 The Change of Paradigm in Business From Profit only to People, Planet, and Profit From Hidden Agendas to Transparency From Covering up to Accountability From Legal to Legitimate From Shareholders to Stakeholders From the Product to the Supply Chain From Local to Global, One World, The Seven Migrants (Air, Water, Resources, Products, People, Ideas, Epidemics)

The Seven Problematic Migrants Air Water Resources Products People Ideas Epidemics)

1.2 The New Competence Needed

1.2 THE NEW COMPETENCE NEEDED

1.2 The New Competence Needed

2. How does it affect the Educational Institutions? 2.1 Vision of University Leadership

2.2 Communication of Vision 2. How does it affect the Educational Institutions?

2.3 Student Awareness of University SR The concepts of CSR and USR are relatively new to the University establishment. It is therefore not astounding that Universities, even if they have a vision of institutional renewal according to SR principles have not yet been very successful in communicating this vision to their students. But what about student involvement in actual SR activities? 2. How does it affect the Educational Institutions?

2.3.1 Environment 2. How does it affect the Educational Institutions?

2.3.2 Community 2. How does it affect the Educational Institutions?

3. What can the University do? 3.1 Create Awareness through Communication of Vision, Implementation and Student Involvement We will not go into the details of the tools, procedures and performance measurement of all the steps involved in these important tasks. This will be done in a later stage of the project. 3.2 Curricular Renewal as a point of departure Let us look at one crucial task, which combines some of these steps: the curriculum

Operations / Quality Management Marketing HR / Organizational Behavior Economics Ethics / Politics Finance/ Accounting/Control Business Informsatics / BPM Strategy / Business Development Responsibilities Transparency Accountability Responsibilities Accountability Transparency Accountability Transparency Accountability Transparency Responsibilities People Planet Profit

The Round Table of CSR Management Issues The discussants of this round table agree on the corner stones for this new Mgt. Approach: A Strong Sense of Responsibility Technical and Moral Accountability A True Commitment to Transparency

Corner Stones of CSR According to ISO Standard Responsibility derives from sources of influence like: ownership and governance; economic relationship legal/political authority public opinion An organization's influence may depend on a number of factors, including physical proximity, scope, length and strength of the relationship.

Corner Stones of CSR According to ISO Standard Accountability „state of being answerable for decisions and activities to the organization's governing bodies, legal authorities and, more broadly, its stakeholders“ ISO 26000, p. 13

Corner Stones of CSR According to ISO Standard Transparency: Information should be Complete and address all significant activities and impacts Understandable i.e.provided with regard for the knowledge and the cultural, social, educational and economic background of those who will be involved in the communication. Both the language used, and the manner in which the material is presented, including how it is organized, should be accessible for the stakeholders intended to receive it responsive to stakeholder interests Accurate, i.e.factually correct and with sufficient detail Balanced and fair and should not omit relevant negative information concerning the impacts of an organization's activities Timely; out of date information can be misleading. Accessible specific issues should be available to the stakeholders concerned.

All the core subjects, but not all issues, have relevance for every organization. An organization should review all core subjects to identify which issues are relevant. To start the identification process, an organization should, where appropriate: list the full range of its activities; identify stakeholders identify the activities of the organization itself and of the organizations within its sphere of influence.

All the core subjects, but not all issues, have relevance for every organization. The decisions and activities of suppliers and contractors can have an impact on the social responsibility of the organization Determine which core subjects and issues might arise when the organization and others within the sphere of influence and/or the value chain carry out these activities, taking into account all applicable legislation.

All the core subjects, but not all issues, have relevance for every organization. Examine the range of ways in which the organization's decisions and activities can cause impacts on stakeholders and on sustainable development Examine the ways in which stakeholders and social responsibility issues can impact the decisions, activities and plans of the organization;

All the core subjects, but not all issues, have relevance for every organization. Identify all issues of social responsibility that relate to day-to-day activities as well as those that arise only occasionally under very specific circumstances. One way of doing this is to review the typical advanced MBA Curriculum (as follows)

Strategy / Business Development

HR / Organizational Behavior

Finance / Accounting / Control

Business Informatics / BPM

Operations / Quality Management

Marketing

ObjectivesMoral Values Balance of Power Social Compact / Constitution People 1: Compete Fairness Trans- parence will make a shared decision process possible. Division of powers can avoid concen- tration of privilege, efficiency needs freedom, and there is no peace without Justice Scarcity as incentive People 2 Innovate IncentiveFreedom needed For innovation Planet 1 Resources Renewable Replaceable Use and not abuse, exhaustion Planet 2 Sustainability StewardshipFuture Generations Profit 1 Shareholders Appropriate Share Ownership Profit 2 Stakeholders Appropriate Share Distributive Justice Ethics / Politics

Concluding Remarks The existing values and culture of an organization can have a significant effect on the ease and pace with which social responsibility can be fully integrated throughout the organization. For some organizations, where the values and culture are already closely aligned to those of social responsibility, the process of integration may be quite straightforward. In others, some parts of the organization may not recognize the benefits of social responsibility and may be resistant to change. Systematic efforts over an extended period may be involved in integrating a socially responsible approach in these areas.It is also important to recognize that the process of integrating social responsibility throughout an organization does not occur all at once or at the same pace for all core subjects and issues. It may be helpful to develop a plan for addressing some social responsibility issues in the short term and some over a longer period of time. Such a plan should be realistic and should take into account the capabilities of the organization, the resources available and the priority of the issues and related actions

Concluding Remarks ctd. Systematic efforts over an extended period may be involved in integrating a socially responsible approach in these areas. It is also important to recognize that the process of integrating social responsibility throughout an organization does not occur all at once or at the same pace for all core subjects and issues. It may be helpful to develop a plan for addressing some social responsibility issues in the short term and some over a longer period of time. Such a plan should be realistic and should take into account the capabilities of the organization, the resources available and the priority of the issues and related actions

End Thank you for Listening