CRM and Address Quality
Do you know how good your address data is?
CRM information sources Imported from multiple sources with conflicting formats Manually entered by rushed and pressured users Migrated or distributed between incompatible platforms Duplicated from multiple sources
Sources of Errors Lack of awareness of address formats Lack of concern and diligence People Global reach of systems Mergers, acquisitions, combinations, downsizing Processes Global postal address variations 248 countries, 10,000 languages, and 130 different address formats Policies
Do you know the financial impact?
The Financials of User Experience 4 times more likely to defect to a competitor if the problem is service-related versus price- or product-related Customers have very high expectations of service Probability of sales to a repeat customer is 70% Probability of sales to a new prospect is 5-20% Extending the wallet share is critical Recurrent purchases twice as valuable as first-time purchases Customer purchases increase along with their satisfaction
E-commerce Merchandise delivery is critical E-commerce margins are too low to absorb the risk Selecting the right delivery service can save millions Bad experiences ruin customer relationships Example
4% to 15% of deliveries are lost or delayed 70% chance of customers leaving after a single missed delivery Lost potential revenue per customer: 700% of original purchase One negative online review: 9 to 15 lost opportunities
Multi Channel Marketing Identify target markets and ship marketing material Incorrect addresses lead to: Lost marketing material Returned mail penalties Reduced ROI Example
8,402,337 records per mailing list in California 8% lost or undelivered mail At a 4.4% response rate, that’s 29,756 lost opportunities $2Million lost at the average retail purchase value
Contact Centers Incorrect addresses affect all downstream functions Average Contact Center operator Up against a quota Unfamiliar with local and international address formats No initial or downstream address quality checks Example
Contact centers collect information for later applications 58% of residents experienced significant delays of service booked through contact centers 70% stated that they would recommend a company solely on the fact that an appointment was on time $37 Billion lost annually due to time wasted waiting on service appointments
The Intangibles of User Experience International business on a steady rise Customers are more geographically distributed than ever before One dissatisfied customer can dissuade 9-15 potential customers through online reviews Angry customers will complain online 55% of customers would pay extra to guarantee a better service 70% of buying experiences based on perception of service
Loqate improves user experience Address Verification Address Powersearch Transliteration
Address Verify Leader in global address verification: Understand the quality and accuracy of your addresses Normalize address input Verify the addresses that are valid Correct the invalid addresses Standardize and cleanse address data to improve service and avoid costly mistakes
741 Muntan View Rd Ste 4 SD USA NEXT 741 Mountain View Road Suite 4 Rapid City SD USA By correcting the street name, adding the city and the Postcode+4, we guarantee proper delivery
Address Powersearch Guaranteed Instantaneous Results Includes only validated addresses in its suggestion lists Saves valuable time for data entry Covers 200+ countries Improve efficiency and customer service using our fast and accurate address auto-complete
Address Powersearch
Address Geocode Provide reliable input for analytics and Big Data: Map sales territories and delivery schedules Conduct customer research by geographic distribution Customize offers and deal by location We provide the most accurate result along with its degree of accuracy Match customer addresses to geographic location for mapping and analytics purposes
Better accuracy – Address Verify and Address Geocode together Unverified address data Bahia Blanca 4142 Villa Devoto C1419BAL ARG Loqate Verified & Geocoded
Transliteration Phonetic conversion between Latin and 8 native alphabets Improve service to customers internationally Expand the borders of your business beyond North America and Western Europe 上海市上海市杨浦 区黄兴路 HuangXingLu Yangpuqu Shanghai
Benefits of Loqate Reduce parcel delivery errors Avoid losses and deteriorating customer relationships Improve your knowledge of your customers Provide customized and localized service Keep your data up to date Loqate reference data upgraded regularly, with new data added at every release Maintain and improve valuable relationships Improve user experience by avoiding common pitfalls
Why Loqate? Unsurpassed Global Coverage Breadth and depth - Reference data for 240+ countries Multiple address and geocode data sources for many countries Timeliness of data acquisition and refresh Robust Parsing and Validation Corrects misplaced data in wrong fields Unhindered by extraneous non address and junk data Fast and Responsive 4 major releases per year New data constantly acquired upon customer requests Total company focus on address verification
1111 Bayhill Drive, San Bruno, CA USA V44-I44-P6-100 VerificationParsingPostcodeMatchscore Honesty in Reporting Accuracy Verification Code Not all addresses can be validated to the same extent Loqate tells you exactly how reliable and accurate each address is
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