Brew Something New at the Florida International Beer Festival! & Company Your

A Brief History In 1991, our company,, attended the 9 th Annual San Francisco Beer Festival. In 1992, produced the first Beer Festival in Central Florida. In 1995, ABC Fine Wine & Spirits began sponsoring our festivals and requested produce them in other markets where they have retail locations.

Track Record Since 1991, AIM has produced more than 85 Beer Festivals including: 3 in Sarasota & Bradenton 2 in Tampa 32 in Orlando 17 in Ft. Lauderdale 8 in Jacksonville 21 in Gainesville We have also assisted with festivals & events in many other markets.

Concept Modeled after a wine tasting, the Beer Festival allows patrons to pay one price and enjoy tasting any of the different brews (in 2 oz. pours) and unlimited food samples from area restaurants. The 19 th Florida International Beer Festival will feature more than 100 different beers and a dozen area restaurants all serving free samples. With projected attendance expected to be more than 2,000 patrons, this represents an outstanding marketing opportunity!

This Year’s Particulars What: When: Where: Why: Attendance: 19 th Annual Florida International Beer Festival Saturday, May, 19 4:00 PM - 8:00 PM Heritage Square At The History Center Fund-Raiser for Historical Society 2,000+ (estimated)

Advertising The total promotional value will be more than $30,000.00! Marketing for the Florida International Beer Festival will include a multi-media mix of print, radio, web site, viral, posters, flyers, etc. Let’s Take A Look...

Media Partners We will join forces with The Rock Station (WJRR), Real Radio (WTKS), The Game (740) and Orlando Weekly to promote the Florida International Beer Festival.

Radio Paid Commercial Advertisements Live On Air Ticket Giveaways Live On Air Promotional Announcements Live On Site Announcements during the Festival! Front Page logo and link on WJRR Web Site Value: $15,

Print ½ page ad in March 16 th edition of the Orlando Weekly ½ page ad in March 9 th edition of the Orlando Weekly Value: $4, Front page logo and link on Orlando Weekly web site

Etc. Posters on display at all the participating restaurant locations Posters on display at all Advance Ticket Outlets Posters on beer coolers at Central Florida ABC Fine Wine & Spirits Stores Value: $6,500.00

Still More Check inserts at participating restaurants Featured event on FloridaBeerFestivals.com FloridaBeerFestivals.com Flyers at participating retailers Value: $4, Display Banner at History Center in Downtown Orlando Click above to visit our web site!

Total Promotional Value Radio Print Etc. Total: $15, , , $30, Still More 4, ,500.00

Let’s take a look at some pictures from last year’s Florida International Beer Festival!!

Participants

Crowds

Demographics Men % Women % Couples %

Previous Sponsors!

Sponsorship Opportunities! Your Company can be front and center at the Florida International Beer Festival! Participation options range from display booths to being the “Presenting Sponsor” and everything in between & beyond. On the following pages you’ll see several ideas for Your Company to obtain maximum exposure at one of Orlando’s premier annual events.

Booth Display Space! Decorate your booth Meet and greet an estimated fans of the Florida International Beer Festival! booth space from booth space from$ Sell from your booth Pass out give-aways, collect addresses, etc. Click to continue

Back of the Ticket! In addition, we will give a hard ticket to every patron who purchases their admission at the gate or online. Advance tickets to the Florida International Beer Festival are sold for a $5.00 discount at local outlets. Have your coupon on the back of the Florida International Beer Festival Ticket! Only $ S O L D ! Not Available Click to continue

Safe Ride Home This year, we will also have a new feature called “Tow and Go” program to provide a “Safe Ride Home” for both our patrons and their automobiles. We’re concerned for the safety of our patrons. Each year we team up with Budweiser to sponsor the “Safe Ride Home” program. Your Company can also sponsor our “Safe Ride Home” & “Tow & Go” programs for only: Only $ Click to continue

Official Beer Festival Taster! Every attendee will be given a souvenir 10oz. Commemorative Beer Festival frosted plastic sampling cup. Wouldn’t Your Company’s logo look great on the Florida International Beer Festival sampling cup? Only $ Many patrons keep their souvenir taster and take it home after the Beer Festival. Click to continue

VIP Sponsor! Your Company name in all printed materials and on the Florida International Beer Festival web site! Only$ Unlimited display space in and around the VIP Tent Exclusive Foods and Beers for VIP Guests Sponsorship of 20’ x 30’ display tent for VIP Guests VIP Sponsorship banner on VIP Tent welcoming guests Click to continue

Lifestyle Sponsor! Your Company will be designated as Lifestyle Display Sponsor of the Florida International Beer Festival! Only$1, Display space in and around the VIP Tent at the Florida International Beer Festival Your Company mentioned in 50% of radio commercials Your Company included in all printed materials Click to continue

Presenting Sponsor! Your Company name “above the logo” of the 19th Annual Florida International Beer Festival! Only$1, Presenting sponsor mention on minimum of 200 radio announcements Logo on all posters, tickets & print materials Logo in Orlando Weekly Click to continue

Brewing New Customers At The Florida International Florida’s Best Beer Fest! Beer Festival! Company Your

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