Global Journalist Capstone Emily Coppel Eric Dundon Jena Pike Jordan Stockdale

Project Description Work with Stuart Loory, Global Journalist Editor Pat Smith and others to come up with a new format, especially for the multimedia aspects of the Global Journalist radio program. Produce one or more prototypes of the show to aid with the re-launch. Work with Stuart Loory, Global Journalist Editor Pat Smith and others to come up with a new format, especially for the multimedia aspects of the Global Journalist radio program. Produce one or more prototypes of the show to aid with the re-launch.

Goals A. Aid with the re-launch of Global Journalist as it transitions to a video format in RJI. A. Aid with the re-launch of Global Journalist as it transitions to a video format in RJI. B. Create a standard for incorporating more multimedia elements to the radio show. B. Create a standard for incorporating more multimedia elements to the radio show. C. Implement a marketing strategy to increase listener/viewership. C. Implement a marketing strategy to increase listener/viewership.

Research Strategies Three-pronged approach 1. Corresponding and regularly meeting with relevant participants (Global Journalist production team, GJ Online Editor, Pat Smith, Stuart Loory, KBIA, RJI staff) 2. Comparisons to similar programs nationally and within KBIA’s programming 3. Conducting surveys targeted at Global Journalist’s audiences

The Global Journalist Questionnaire: Featured as an advertisement – since February Sent to KBIA List Serve - John Bailey Survey Advertisement Survey Advertisement

Survey Demographics  55 people responded 95% of the respondents listened to the show on the radio, and not through archives. Nearly 100% of respondents were from Columbia or the surrounding areas Not an accurate representation of GJ viewers However is an accurate representation of hometown viewers 53.1% of responders are % of responders are % of responders Promoted through KBIA list serve and GJ website advertisement.

Survey Results

 We asked the Global Journalist viewers whether viewers would participate in an online debate about a weekly topic.  14.6% of the respondents marked “yes”:  14.6% marked “yes, if the topic pertained to me”:  36.6% marked “maybe”:  36.6% marked “no”.  We asked whether viewers would watch streaming video production of The GJ show  22% marked “yes”  51.2 marked “maybe”  26.8 marked “no”  Good numbers to begin with, specially for demographics of survey responders.

Survey Results Many KBIA viewers did not know about the Global Journalist Web site. Questionnaire responders wrote, they had never been to the site. Many questionnaire responders skipped the question about the site. Stuart continues to promote website on the show We used our social media Web sites to promote both the KBIA & GJ Web sites. Promote Cohesion

Conversations Global JournalistKBIA Pat Smith, Stuart LooryMike Dunn, Janet Saidi Travis McMillen Production Team John Bailey

Weekly Tasks Attend producer meeting every Monday to establish show ideas Clip videos sent from “researcher” on Tuesday and begin editing Final video editing and Render on Wednesday Edited videos, photos and captions to Travis by 3:30pm Assist Production Thursday 8:00am

Making it Visual  Using Snapstream for video clips to be embedded live.  B-roll clips added in March.  AP photos added in late March.  Captions for videos and photos incorporated by April.  Format similar to Newsy with moving screen in the background while video plays.

Visual Procedure  Monday producer meeting  B-roll clipped by Wednesday at 3:30 for Travis to embed in the show live.  Work out who will be doing this: current producers or outside multi- media person

Evolution of the show Production learning curve Evolution of b-roll: No b-roll Initial b-roll Ideal b-roll

Special Projects Created ad for GJ survey appearing on website Soundslides show for Press Freedom Seminar (acquainted us with AP photos) Facebook Fan, Twitter page maintenance

Facebook page Missions statement Discussions page Photo album Host Bio Detailed explanation of show

Twitter page Small following, but regularly updated. Goal is to push “casual listeners” to “regular listeners”

Prototype Web site Ads, monetary Ads, monetary Cover It Live, interaction, easier Cover It Live, interaction, easier Facebook, Twitter Facebook, Twitter Archive, easier Archive, easier Links to KBIA, RJI, listen to show Links to KBIA, RJI, listen to show

Recommendations Both are needed to ensure: Both are needed to ensure: Sustainability Sustainability Continued growth in the arena of multimedia development Continued growth in the arena of multimedia development A. Audience Development Team B. Multimedia producer position

Sustainability How to sustain changes 1. Find someone, (or current producers) to act as productions assistant 2. Have someone keep the show archived online and keep site updated

Challenges  We need to work with KBIA, Global Journalist staff for any Web or show changes, slow process  Appeasing the multiple clients  Upping the number of viewers/promoting the live stream show  New producers, simple, sustainable system