Communications Review Best Practices & Online Submission Process 2013 WHPRMS Communications Review Co-chairs: Bridget Thomas, Fort HealthCare Christy Pierce, Children’s Hospital of Wisconsin

Categories Most are unchanged: Direct Mail, e- Marketing, Employee Communication Projects, Integrated Marketing Campaign, Internal Publications, Logo/Corporate Identity, Media Relations, Print Advertising, Radio Advertising, Social Media, Special Projects, Television Advertising, Video Production and Writing

Categories Some have new names: – Collaborative Community Benefit/Public Relations Projects – Outdoor – Printed Publications – Website/Microsite/Intranet

Categories Some are gone, others are brand new! – Gone: Electronic Media, External Publications and Total Advertising Campaign – New: Micro/Non-traditional Marketing and Special Events

Categories A note about the Special Projects category: – Put projects in this category only if they don’t fit anywhere else but are designed to meet specific marketing objectives or support specific services. – Contact Bridget Thomas or Christy Pierce before submitting these entries.

Submission Process Only active WHPRMS members may submit entries. Need your membership login information? Andrea Kusch, membership chair, at Log in to the Members Area of the website. Select “Communications Review Application” User information from your Member Profile automatically populates your entry Note that in-process entries can’t be saved. Use the Word file link to draft your entry in advance

Submission Process Upload up to five documents. PDF is the preferred format but you also may include a link to a video using YouTube or Vimeo. Note that several categories have special instructions: E-Marketing Radio Social Media TV Video Website Confirmation sent to entrants for reference and use as an invoice FAQ section

Best Practices Submitting creative pieces that are unique and innovative is attention- getting AND memorable. This can work to your advantage, as has been the case with the previous Mehlberg Award winning entries.

Best Practices Submit entries designed to be strategic in nature, and be able to prove your strategy. Some campaigns are fun, but those that garner results resonate with judges. Entries that give significant attention to the evaluation and measurement of results section of the entry form are scored higher by judges. Comparisons to previous years are helpful.

Best Practices Planning for 2014 – Include an outline of the WHPRMS Entry Form as part of your creative/strategic process, so you’re thinking about this early on. – This will also make it easier to recall details and reasoning as you submit entries.

Best Practices Planning for 2014 – Keep a running list of projects throughout the year. – Submissions are for projects completed between July 1 and June 30. You may hold off on an entry until you have better, more complete results.

Judging Info Award of Merit points Award of Excellence points Judges’ Choice 5 selected from Excellence Winners Carol Mehlberg Award 1 selected from Judges’ Choice Winners

Timelines and deadlines Call for entries sent to WHPRMS members. Entries due Wednesday, July 31. Entry payments due Wednesday, Aug. 21. Payment may be made by check or PayPal. Winners notified Thursday, Aug. 22.

Questions? Bridget Thomas: Christy Pierce: Membership information: