NBCUniversal Jim Starzynski Date 9/4/2015 P1 Hollywood Post Alliance Broadcaster’s Panel 2012

NBCUniversal Jim Starzynski Date 9/4/2015 P2 -- Loudness -- Television Station Services -- Mobile DTV -- Engineering Upgrades and Expansions

NBCUniversalDate 9/4/2015View > Header and Footer for Presentation TitleP3 NBC’s Techniques for Managing DTV Loudness Are Based On ATSC A/85: -24 LKFS Normalized audio Short Form Content Specification Scaling Processing All Content

NBCUniversal Edit 10 Burbank NOC Englewood Shows Mixed, edited at –24LKFS 30 Rock Network Remotes Shows Delivered at –24LKFS Commercials, Promos Scaled to –24LKFS Shows, Commercials mixed at – 24LKFS HUB Atlanta Shows Delivered at –24LKFS Commercials, Promos Scaled to –24LKFS Files Tapes Commercials, Promos Processed to –24LKFS TV Stations Shows Mixed at –24LKFS Taped Commercials, Promos Processed to –24LKFS DISTRIBUTIONDISTRIBUTION DISTRIBUTIONDISTRIBUTION TRANSMISSIONTRANSMISSION DISTRIBUTIONDISTRIBUTION Cable SD processing to –24LKFS ALL CONTENT AT -24LKFS Jim Starzynski Television Network TV Stations ATSC OTA CABLE/SAT.2 Processing CompletedUnderway Planned NBC DTV Loudness Management Theory of Operation Syndication

NBCUniversal NBC O&O Television Station Channel Services Stat Mux.1 NBC Network and Local Station.2 NBC Local Station Content (NBC Non-Stop) (NBC+ in CT.) Mobile DTV (encrypted NBC Simulcast (NBC Non-Stop SJ) (NBC+ in CT.) 19.4 MB/s

NBCUniversal NBC O&O Television Mobile DTV Overview Live Broadcast TV on your mobile device…uses portion of the broadcast spectrum and the ATSC-Mobile A/153 Standard MDTV broadcasters are organizing as the Mobile Content Venture (MCV)…a joint venture of NBCU, FOX, ION and Pearl Broadcast groups The MCV “Dyle” consumer brand will launch later this year 72 stations in 32 markets reaching 50% of the population Conditional Access requiring consumer registration Initial Devices are a Samsung SmartPhone with MetroPCS and a Belkin iPad Accessory

NBCUniversal NBC Engineering Upgrade and Expansion Overview 30 Rock: Existing Plant Router is being replaced with a 1152 x G Miranda RTR Englewood N.J. NOC: Added 14 channels for Comcast transition of Sprout, Comcast Regional Sports Channels and the NBC Sports Network Stamford Ct. (NHL, NBC Sports Network (Versus) and Olympic Support New build of 4 studios: initially (2) 3500sf. (1) 5000sf. and (1) 1000sf. Future plans for 2 additional studios, a 5500sf. and 2000sf. New build of 3 control rooms and a mini control for.com Future expansion of 2 additional CRs. 39 Edit rooms: Avid, EVS and Sony Suites

NBCUniversal Jim Starzynski Date 9/4/2015 P8 Thank You