China’s Outbound Tourism Market

China Outbound Tourism Development

China Domestic Tourism Developing Curve Source: China National Tourism Administration The Yearbook of China Tourism Statistics

China Outbound Tourism Developing Curve 10,000 Source: China National Tourism Administration The Yearbook of China Tourism Statistics 10 million 20 million 30 million 40 million

Development of Outb. Tourism in 2010 Jan. Feb. March Apr. May June July Aug. Sep % %

Major Generating Areas

Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds The Three Major Urban Economic Belts

Top 6 Municipalities & Provinces of Economic Development

Top 6 Provinces (Municipalities) in Economic Development Province/M unicipality Disposible Income of Urban Househild Disposable Income of Rural Household GDP per Capita RMBRankingRMBRankingRMBRanking Shanghai Beijing Zhejiang Tianjin Guangdon g Jiangsu 资料来源：《中国经济周刊》 2010 年第 9 期 2009

Strucure of Passenger Flow at Airports million + 65% Source: Civil Aviation Administration of China

Top 5 Airports Xi ’ an Hangzhou Kunming Changdu Guangzhou Shenzhen

44 Guangzhou 18 Shenyang 4 Kunming 4 Cities with Foreign Consulates General or Consulates Source: Ministry of Foreign Affairs Xiamen 2 Chongqing 2

Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds Three Major Generating Areas

Segmentation of Outbound Passengers

· Senior citizens · Wage earners · White collars · The rich people

Main Direction Of Outb. Travel Flow

亚洲欧洲美洲大洋洲 Market share of the continents Source: CNTA The Yearbook of China Tourism Statistics

Asian European American Oceanian African Market share of the continents

Major Destinations 2009 Source: CNTA The Yearbook of China Tourism Statistics Japan Korea USA Russia Tailand U,K Canada France 10,000 Singapore Australia Indonesia Vietnam Malaysia Germany + 1 million million million

Overal l Japan Vietnam Russia Malaysia Germany Korea USA UK Canada France Changes of Flow To Major Destinetions Source: CNTA China Tourism Statistics 2009 Tailand Singapore Australia Indonesia

Chinese Visitors to Vietnam

Flow to Vietnam

The Trend of Development to Vietnam

Development Trends of Outb. Tourism (%) 2010 Jan. Feb. March Apr. May June July Aug. Sep % %

Trends of Flow to Vietnam (%) 2010 Jan. Feb. March Apr. May June July Aug. Sep %

Trends of Flow to Vietnam (%)

Guangxi Guangdong Yunan Beijing Shanghai Zhejiang The Structure of Visitors to Vietnam

Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds 90% 5% 1% 0.7% 0.5% 0.2%

Passenger flow of ports(%) from Guangxi Province

Organized Tourists of Beijing Organized Tourists of Shanghai

Tailand Indonesia Singapore Malaysia Philippines Cambodia Maldives Vietnam Organized visitors to the main Asian ADS from Shanghai

The Emerging Trends of Outbound Travel Market

More Stylish Mentality · Slowing Down · Sufficient Leisure

More Stylish Mentality · Slowing Down · Sufficient Leisure · In-Depth Experience · Free and easy travel · Wider Options · Attach greater importance to safety · More online booking

More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay

Spring Festival 7 Days May Day 7 Days National Day 7 Days Spring Festival 7 Days New Year’s Day 3 Days Qing Ming 3 Days Duan Wu 3 Days Mid-Autumn Festival 3 Days National Day 7 Days Feb. May Oct. Jan. Feb. Apr. Jun. Sep. Oct.

More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay · Shorter haul · Price sensitive · Paying more attention on the exchange rate