Business English Reading 实用商务英语导读教案

Chapter 8 Tourism and Tourism Management  8.1 Travel and Tourism  8.2 Accommodation and Transportation  8.3 Entertainment  8.4 Frontier

Lead In: What is Tourism?  Why people travel?

Lead In: What is Tourism?  For Business

Lead In: What is Tourism?  For Leisure

Lead In: What is Tourism?  Visit Friends or Relatives

8.1 Travel and Trourism I Travel

General Introduction A social activity: Air travel Hotel room Rental car sightseeing Tourism 3 major reasons: For business For leisure time & pleasure To visit friends or relatives

General Introduction  Tourism is, essentially, a social activity; it is about people travelling, for whatever reason, to destinations away from the place where they normally live and work, and their activities during their stay in those destinations.

8.1.2 Tourism Products CustomerCustomer Transportation Accommodation Food & Drink Attraction & Event

8.1.2 Tourism Products Transportation Accommodation Food & Drink Attraction & event How to travel? Where to stay? What to eat and drink? What do you do? OrientationFocus

8.2 Accommodation and Transportation

8.2.1 Accommodation Accommodation HostelB & BMotel Self- catering HotelResort

8.2.1 Accommodation Management Challenges and Issues Economic Issues Demand Issues Quality Issues Technology Issues Environmental Issues

8.2.2 Transportation Flexibility Availability Convenience Reliability Time/Speed Comfort Safety Cost 16 Factors for Choice of Transport

8.2.2 Transportation Road Transport

8.2.2 Transportation Rail Transport

8.2.2 Transportation Water-borne Transport

8.2.2 Transportation Air Transport

8.3 Entertainment

8.3.1 Catering Everyone likes delicacy, especially travellers. Catering plays one of the most important roles in travel and tourism.

8.3.1 Catering Shanghai Paris Vancouver

8.3.2 Shopping Hongkong – the Paradise of Shopping Shopping is mostly about having fun, and is also about spending time rather than spending money.

8.3.2 Shopping Milan – the Kingdom of Fashion You'll struggle to pace yourself on shopping trips to Milan.

8.3.3 Interest Why people travel? Because everywhere has something for everyone! There is so much to do and see – it’s just a matter of choosing.

8.3.3 Interest Beach & Sunshine

8.3.3 Interest National Park

8.3.3 Interest Skiing & Snow Boarding

8.3.3 Interest Cruise & Rail Journey

Frontier Great future of tourism industry. New Products New Industry New Consumers

New Consumers Statistics show that the number of international tourist arrivals is expected to more than double to 1.6 billion in 2020, corresponding to an average growth of 4.1 per cent a year for the period 1995 to 2020.

New Products New Products Third-age tourism Youth and adventure tourism Domestic and visiting friends and relatives tourism Conference tourism—MICE market and business tourism Sport and events tourism Shopping and tourism Space tourism

New Products

New Industry New Industry Intermediaries: travel agencies and tour operators Transport and transit: air, land and sea Hospitality megatrends Entertainment and new leisure tourism Sport and events tourism

Case Study The Amazing Thailand Grand Sale The Amazing Thailand Grand Sale is Thailand’s annual two-month shopping extravaganza which offers world-class shopping, a diverse selection of quality products and services, special discounts of up to 80 per cent off regular prices, and promotional offers extended by deparment stores and retail outlets in Bangkok and the popular tourist destinations of Chiang Mai, Pattaya, Phuket, Hat Yai and Songkhia. The event is one of the biggest in Southeast Asia. About 900 business operators participate, including retail shops, restaurants, tourist attractions, tour agencies, theme parks, golf clubs, sport clubs, spas, hotels and other forms of accomodation. The event, organized by the Tourism Authority of Thailand (TAT), has been held every year since The objectives of the Grand Sale are to create an opportunity for people to visit Thailand and enjoy great discounts and deals, to stimulate domestic and international travel, to create revenue for the economic development of Thailand, and to enhance its image as a tourist destination. 1. 泰国的这个旅游产品包括了哪些内容？有哪些商家参与？ 2. 请从吃、住、行、游、购几个方面为上海设计一个旅游产品。

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