Extending the benefits of shared car use to lower density and lower income neighbourhoods (Outside of London!) save money, reduce car ownership, create environmental benefit

About Co-wheels Over 50 locations across UK Services we offer are: Car Clubs - PAYG Fleet Management Service E-bikes Social Enterprise save money, reduce car ownership, create environmental benefit

Traditional Characteristics Densely populated urban areas – members per vehicle Extensive robust public transport links Parking pressures Demographics State of the localised economy Levels of education etc. High burden of car ownership etc. etc. save money, reduce car ownership, create environmental benefit

Business Model save money, reduce car ownership, create environmental benefit Business model gives us the flexibility to innovate and challenge some of these traditional characteristics and extend the benefits wider: “ provide solutions to ensure that vehicles are used in a smarter way to improve access and social cohesion”

Pushing the boundaries: Flexible Pool cars Small town & rural car clubs Wheelchair Accessible Vehicles Visitor Model – public transport integration Franchise Community owned models Social Cars - ‘Housing Associations’ Shared mini-buses – Communities Electric vehicles and bikes save money, reduce car ownership, create environmental benefit

Small Town & Rural Car Clubs save money, reduce car ownership, create environmental benefit Address issues of transport poverty – bus routes withdrawn Often Community led -Shrewsbury (Shropshire) -Hexham (Northumberland) -Dunbar (Scotland) - Staverley (Lakes – Visitor Model) Emerge from: -Local transition groups -Community groups / activists -Local Authorities wishing to address issues of transport poverty – Bus routes withdrawn

Social Cars save money, reduce car ownership, create envrionmental benefit Cars placed in non traditional car club territories to: -Improve Access and Social Cohesion -Inclusion of car clubs on housing association sites – e.g. Newcastle, Swindon -Tackle marginalisation & subsequent income -Tackle areas of poor public transport

Social Cars cont… save money, reduce car ownership, create envrionmental benefit -Access to vehicles that are affordable -Empower individual decision making -Create safer environments -Communities unable to afford private cars -Address issues of lack of mobility Co-wheels ‘Hub’ and ‘Spoke’ Approach

Wheelchair Accessible Vehicles save money, reduce car ownership, create environmental benefit Located outside of Care Homes Increase Accessibility Double up as standard Car Club Vehicles Extremely valuable Community Resource Address Social Isolation Across Scotland – Pilot Partnership with like-minded organisations

Challenges of ‘Social Cars’ save money, reduce car ownership, create environmental benefit ChallengeStatus Less Profitable & often ‘break even’ Take longer to become financially sustainable Can be off-set by better performing vehicles – ‘Hub’ and ‘Spoke’ Approach User behaviour - Lack of awareness of ‘Car Club’ Concept Better information available Targeted Marketing / Comms Often situated in areas of poor public transport infrastructure Reliance on owning a car Vehicle dependency Fewer licensed Drivers – able to join a Car Club! Subsidy to pump prime Local authorities / Housing Assoc often willing to invest Pricing Mixed perceptions of affordability