e-Agriculture

e-Agriculture is an emerging field focusing on the enhancement of agricultural and rural development through improved information and communication processes. e-Agriculture involves the conceptualization, design, development, evaluation and application of innovative ways to use information and communication technologies (ICT) in the rural domain, with a primary focus on agriculture.

Mission is to serve as a catalyst for institutions and individuals in agriculture and rural development to share knowledge, learn from others, and improve decision making about the vital role of ICTs to empower rural communities, improve rural livelihoods, and build sustainable agriculture and food security.

Paradigm shift

Consultancy services Agriculture Extension and Education Agri. Clinics and Agri. Business centers Warehousing and storage Agriculture Marketing Rural Retail

There are many government and private organizations which provide consultancy services to farmers. Objectives: To disseminate information and technologies to the farmers. To supply quality seeds and seedlings. To impart training to meet the needs of urban and rural people. To operate Plant Clinic Centre. 6 1.Consultancy Services

Government sector initiaves:-  Kisan Call Centre,  MANAGE Private sector initiatives:-  ITC e-Chopal  iKisan,  Tata Kisan Kendra (TKK),  TARAhaat,  EID Parry  Mahindra Shubh Labh 7

Co-operative sector initiative:- WARANA Wired Village, Social sector initiative:-  M. S. Swaminathan Research Foundation (MSSRF),  Aaqua (IIT Mumbai),  e-Sagu Rural connectivity and allied service providers √ Drishtee, √ N-logue Information service providers iKisan, commodity India, Agriwatch, Indiaagronet, etc. Knowledge networks and knowledge banks such as Honey Bee Network, Harit Gyan, ISAP, GAU Satellite Krishi Goshthi, etc. 8

Source:- i K i s a n s e r v i c e s 9

To assist the State Governments, the GoI and other public sector organizations in effective management of their agricultural extension and other agricultural management systems Services provided by MANAGE 1. Consultancy 2. Management Training 3. Management Education 4. Management Research 5. Information and Documentation services 10

Advice and assistance to farmers to help them improve their methods of production and marketing is conventionally called agricultural extension Objective  Dissemination of useful and practical information relating to agricultural activities focused mostly on improved seeds, fertilizers, farm implements, pesticides, poultry, livestock, etc  Expert advice to farmers on cropping practices, innovation technology dissemination, crop protection from pests and diseases, market trends and prices of various crops in the markets and also dissemination of information about occupational health facilities, risk covers and provisions of crop and personal insurance." Agriculture Extension

12 Research Farmers Extension Feedback on Practical Problems Normally the gap could be due to any one of the following reasons:  Lack of awareness, knowledge or skill  Lack of conviction or motivation  Fear of loss  Lack of resources(finance) or availability of inputs etc.

13 1)Training Camps 2)Farmer’s field days and fairs 3)Mass media 4)Young farmers organization 5)Lab to land programme 6)Operational research projects 7)Training and visit system 8)Corresponding courses 9)Kisan call centre 10)Krishi Vigyan Kendra's Extension Services Provided By Public Sector

GoI, in association with NABARD and MANAGE has launched this unique scheme To take better methods of farming to each and every farmer across the country Objectives  To supplement the efforts of government extension system  To make available supplementary sources of input supply and services to needy farmers  To provide gainful employment to agriculture graduates in new emerging areas in agricultural sector Source: Agri Clinics and Agribusiness Centres

Concept Agriclinics : to provide expert services and advice to farmers on cropping practices, technology dissemination, crop protection from pests & diseases, market trends and prices of various crops in the markets and also clinical services for animal health etc. which would enhance productivity of crops / animals Agribusiness Centres : To provide input supply, farm equipments on hire and other services. Eligibility Agriculture Graduates/Graduates in subjects allied to agriculture like horticulture, animal husbandry, forestry, dairy, veterinary, poultry farming, pisciculture and other allied activities. 15

 The storage of goods, from the time of production to the time of consumption, ensures a continuous flow of goods in the market.  Protects the quality of perishable and semi-perishable products from deterioration;  It helps in the stabilization of prices by adjusting demand and supply;  Provides employment and income through price advantages.  Adds time utility to the farmer’s produce W AREHOUSING AND S TORAGE

These markets are meant for the farmers to take their produce for sale and facilitate farmers, immediate cash payments. The directorate of state Agricultural Marketing Board or Registrar of cooperative marketing societies is controlling Primary and secondary wholesale markets. The end of 1950, there were 286 regulated markets in the country, their numbers on 31 March 2009 stood at 7139 (27375) 17 Source:- Agriculture Marketing 5.Agriculture Marketing

Apani Mandi / Farmers market / Raythu Bazars Rural Primary Hats/ Periodic Rural Markets Market Sub yards Primary Market Yards/ Agri. Produce Market Committee (APMC)/ Mandi, Secondary Market Yards/ Secondary Markets Modern Market yards Wholesale markets-Perishables Terminal Market yards-Perishables Future Markets 18

 Crops Directorates (8) [Wheat, Jute, Cotton, Rice, Sugarcane, Millets, Pulses, Tobacco]  Technology Mission on Horticulture  Coconut Development Board IFFCO Network Area Office Kiosk DMI Hqs. AGMAKRNET Area Office Farmers Markets DMI State Offices(27) IFFCO Local News papers Notice Board / Electronic Board Regional Office IFFCO Network CDB CDB Network Farmers Call Centres Agri-clinics Mobile Operators farmers State Mkts./ Directorates (50) Regional Portals (8 already approved) Farming Community Public Access Mobile users 19

The concept has been comes in the Country by the tobacco major ITC Ltd. by opening up “Choupal Sagar”, the first rural shopping mall of the Country. The retail outlet offers: High yielding seeds, good quality fertilizers and pesticides, loans, crop insurance and even radio sets to TV sets, At competitive prices They also provide current market information, Credit facilities and contract farming, which are beneficial for small farmers. 6.Rural Retailing

Introduction ITC’s International Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis It offers the farmers of India all the information, products and services they need to enhance farm productivity, improve farm gate price realization and cut transaction costs 21

e-ChoupalNow States covered10 No. of e-Choupals6500 Farmers e-empowered4 million Villages covered40,000

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FARMERGRAINS CHOUPAL SAGAR TRACTOR WEIGHED PRODUCE UNLOADED MONEY GIVEN Intermediaries take 75% of MRP 25% 15%15% 25% 10%10% 100% Farmer Farmer Commission Agent Commission Agent Processors Processors Wholesaler Wholesaler Sub Wholesaler Sub Wholesaler Retailer Retailer Consumer Consumer 24

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