Building your brand as a recruiter using social media tools Esther Riesenbeck

Who Am I? Before I joined maandag®: I studied Human Resource Management. For 3 years I worked as a Career Coach at Alexander Calder. Today: I work as a Recruiter at maandag®, specialised in sourcing, recruiting, and qualifying technical candidates in construction and civil engineering, building efficient and complete workforce solutions.

Recruiting & Marketing Employer Branding - the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market. Personal branding - is the process whereby people and their careers are marked as brands.

Marketing yourself with social media As recruiting and sourcing professionals, we cannot deny the fact that we’re also salespeople, marketeers, PR folks ! It’s part of our job – we need to find, attract, and engage our target audience and make them feel that what we have to offer is superior than what our competitors bring to the table.

Employee / Recruiter Branding Meet Chris Hoyt, Talent Engagement and Leader at Pepsi.

What are we going to talk about? 1)Prepare questions before you start any activity. 2)Choose the right strategy. 3)Tools and resources. 4)Market yourself without being annoying!

Tools & Tips to build your brand Just before we start,you need to answer yourself a few questions.

Preparation Questions When people search for your name on Google what are they going to find? Esther Riesenbeck

Preparation Questions What are you trying to achieve? Position yourself as an expert in your field to your client and your candidates.

Preparation Questions Who is your audience? What are their needs? Where they can be found on-line? Selecting the right technology to reach the right people.

Preparation Questions What do you look like online?

Preparation Questions What are your resources ? Time Talent Budget

Preparation Questions Are you willing to put yourself out there? Do you have what it takes?

Preparation Questions Can you explain in a few sentences how you are unique and different from your colleagues?

Possible strategies Basic strategy: Opening online presence in at least one business social network.

Example of basic strategy

Advanced strategies 1) Wider on-line presence like personal & business Facebook and Twitter profiles. 2) Managing on-line groups, forums and communities. 3) Your own content : writing, videos, pictures. 4) Your own platforms: like your own blog.

Tools and Resources Use the social media tools to increase and maintain your network!

Tools and Resources How do I start writing? - Start reading others and expose yourself to many styles of writing. - Writing comments on others posts. - Writing on other peoples platforms (like blogs). - Writing on your own platforms.

Tools and Resources Time management is all about priorities! Building your structures in a good way will save you time later in the maintenance part.

Tools and Resources It’s all about the content! Be on top of your file and be an expert! 1)Open RSS reader and be updated with what is new. 2) Write your own content or customize others. *Content can be posts, comments, videos and pictures.

Tools and Resources Don’t be annoying! Pass your massage in a creative a innovative way! 1)Not every on-line space is a job board, mix up your massage! 2) Do you know the desperate marketeer ? Yes The one who keeps pumping you SPAM. 3) Don’t steal others content! Give credit.

Summary Remember that social media is just a tool to : 1) Send your message 2) Build your name as a professional 3) Build your network and your brand

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