Who Wrote This $#!7 Authorship and Semantic Web Markup for SEO and Social Media Integration.

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Presentation transcript:

Who Wrote This $#!7 Authorship and Semantic Web Markup for SEO and Social Media Integration

Nick Moline Senior Software Engineer at Justia.com Google+: plus.google.com/ Facebook: facebook.com/nickmoline LinkedIn: linkedin.com/in/nickmoline Blog: Web: nickmoline.com

Topics Today Authorship Markup and Google+ Facebook OpenGraph Twitter Cards Semantic Markup & Schema.org Why does it Matter? –The Knowledge Graph –Google Now –Google Glass Live DEMO!

The rel=“type” attribute on Links My Wife’s Site My Boss My Website

rel=“author” My Google+ Profile

rel=“me” By Nick Moline

Authenticating the Link

Authorship on Google Search

Facebook OpenGraph

Twitter Cards Similar to OpenGraph syntax, but uses meta name instead of meta property

Semantic Markup (A History) HTML –Great for Markup, but no Structured Data XML –Great for Structured Data, but Difficult for Markup HTML with Microformats –Hack RDF-A –Adds XML to HTML, difficult for the novice –I don’t get it! HTML5 Microdata –Part of the HTML5 spec –Markup First, but highlighting data in the markup –Much simpler than RDF-A IMHO

Schema.org “Standard” set of Microdata Structures for explaining real items in HTML in a way Machines can easily and reliably understand.

So why mark it up?