Sam Horne 6/24/09 Elite Dance Academy 1

My business idea is to own my own dance studio, I chose this because I have been dancing for the past twelve years and have been trained at a pre-professional level. I also have had many opportunities to teach and perform to expand my knowledge. My business is a service. It provides people who are looking to put their children into a recreational program. Dance gives both the athleticism of a sport and the creativity of an art. 2 My Business Profile 2

Qualifications Taking entrepreneurship class Twelve years of dance experience Four years of teaching experience. 3

Economics of One Unit chapter 9 Definition of One Unit 1 class (paid monthly) Selling Price per Unit $ Direct Labor$ Materials $0$0 Total COGS Per Unit$25 Other Variable Costs $ 0 Total Variable Costs$0 Gross Profit Per Unit$

Competition Chapter 8 CompetitorPriceLocationQuality New Hampshire Academy of Performing Arts $68Seabrook,NH Spirals Dance$58Amesbury,MA Competitive Advantage -More opportunities are given to students to take class and perform -Cheaper 5

Marketing Mix & Plan 10 Price: $57.00(per month) Place: Northborough,MA Product: Dance Class Promotion: MethodDescriptionTarget Consumer ( age, gender, location) Cost Free Class Free trial class to see if you would enjoy taking class before you pay for it. Males and Females. Ages 3-18 Free Special Needs Class Teaching a program of movement and rhythm to children with special needs.(10 weeks) Males and Females. Ages 3-18 $10 Boys and Girls Club Class Teaching a free class at the boys and girls club. Males and Females. Ages 3-18 Free 6

Philanthropy Plan 10 *I will have a recycling bin in the studio so kids can throw away there water bottle to be redeemed for the charity Water for Sudan. * My students will perform at local venues and charity events to provide entertainment. 7

Monthly Sales Projection 13 MonthUnits Sold January75 February75 March75 April75 May75 June75 July50 August50 September75 October75 November75 December75 Total = 850 8

Projected Monthly Income Statement Selling Price Per Unit$57.00 # of Units Sold 75 Total Sales$ 4,275 Less Variable Costs Total COGS$1875 Other Variable Costs$0 Total Variable Costs$ 1875 Gross Profit$ 2,400 Less Fixed Costs USAIIRD$ Unforeseen$0 Total Fixed Costs$ Profit before Taxes $ Less Estimated Net Profit$

Start-up Investment chapter 14 Entrepreneurial hours needed for start-up (A) Minimum wage + ($1-$5) (B) Total start-up time investment (A*B) 15 $3$ 45 Description of SuppliesVendor NamePrice BarreTheBarreCompany.com$ DeskTarget$ MirrorTheBarreCompany.com$ Computer,Cds,StereoHome$ 0 CASH RESERVE covering 3 months of fixed costs $ Estimated TOTAL START-UP INVESTMENT $ 2,

Financing Strategy for Total Start-up Investment SourceAmount Personal Savings$0 Relatives/Friends$0 Investor$0 Other: Bank Loan$ Total: $

Return On Investment 14 Return on Investment (ROI) 12.56% For every $1 dollar invested, my business earned : $ (Double click on chart to add information) 12

Return On Sales chapter 14 Return on Sales (ROS) 91.5% For every $1 dollar of sales, my business earned : $0.84 (Double click on chart to add information) 13

Business & Educational Goals Business - Have 75 classes sold in the first year. - Have 250 classes sold by year 5. Educational - Taking a course in business management - B.A. in Dance 14

Time Management Plan Business schedule for a typical week Entrepreneurship Hours: 50 Hours School Hours: 30 Hours Work Hours: 20 Hours Free-Time Hours: 68 Hours 15

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