Enterprise & Innovation in Practice Jason Martin Kent Community Alliance of Networks

The Challenge Increased expectation of trading and charging for services Increased complexity – contracts & loans Strategic and engaged grant-making Stronger expectations of evidence The importance of cost and value Competition for funds

The Solution Income ContractsDonationsGrantsClient FeesSalesSponsorship

The Enterprise Solution How to find a business idea: Talk to your “customers” Is there a business I can copy? Is there something that annoys you? Read a lot and watch a lot of television Is there a need? Share your ideas with others* Enjoy some hammock time! * Once you have protected it, of course!

The Business Idea Product What is it? What does it do? What are the benefits of using it? What is special or unique about it? People Who wants my product? How many of them are there? What specific needs do they have? Who would pay for my product? Who am I competing with? My project team Place Where do I make my product available? What geographical area do I cover? Who do I sell direct to? Promotion How do I describe my product? What key messages do I use? How do I communicate about it? What communication methods do I use? Price What are my costs? What do my competitors charge? What profit do I want? What is my selling price? What are my start-up costs? How many do I need to sell to break even? What is my desired sales figure? What do I do with my profit?

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