24 Months Meeting – Tirane, October 1 st, 2013 24 Months Meeting - Tirane, October 1 st, 2013 AGREEMENT NUMBER: ECO/10/277233 EcoPlasBrick Innovative recycled.

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Presentation transcript:

24 Months Meeting – Tirane, October 1 st, Months Meeting - Tirane, October 1 st, 2013 AGREEMENT NUMBER: ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 Agenda

24 Months Meeting – Tirane, October 1 st, 2013 Interim Report approval-Technical

24 Months Meeting – Tirane, October 1 st, 2013 Interim Report approval-Financial It was mentioned that the equipment costs budgeted in Annex II will not be used or partially only, however MOTULAB has spent more on consumables. Please note, that you may adjust the estimated budget by budget transfers between items of eligible costs and between partners in accordance with the following conditions set in Article I.4.4. of the Grant Agreement: 1.Transfer between items does not exceed 20 % of the total eligible costs of the action. 2.Transfer between partners does not exceed 20 % of the total eligible costs of the recipient beneficiary. 3.Transfer between partners does not exceed 50 % of the total eligible costs of the giving beneficiary. Please request change regarding the Grant Agreement not later than 1 month before the end of the project, or/and send us your budget transfer request together with the Final Report at the latest. Please note that the approval of Interim report does not mean the approval of costs.

24 Months Meeting – Tirane, October 1 st, 2013 Work programme: schedule 2° Progress Report (only technical) to be delivered to EACI within the end of November

24 Months Meeting – Tirane, October 1 st, 2013 Tasks 2.3 – 2.4 Purchase, installation, and start-up of a new industrial line; Scaling up of the manufacturing process AGREEMENT NUMBER – ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 Activities at Cetma laboratories Tensile tests ASTM C273 Shear Properties of Sandwich Core Materials START END

24 Months Meeting – Tirane, October 1 st, 2013 Activities at Cetma laboratories Tensile tests ASTM C273 Shear Properties of Sandwich Core Materials

24 Months Meeting – Tirane, October 1 st, 2013 Activities at Cetma laboratories Tensile tests ASTM C273 Shear Properties of Sandwich Core Materials campione Density (kg/m 3 ) G (MPa) R= core shear strength (KPa) G s (KPa*m 3 /kg) R s (KPa*m 3 /kg) core february core september var.% comparison: february 2013 vs september 2013

24 Months Meeting – Tirane, October 1 st, 2013 Task 3.2 Validation of vertical solution AGREEMENT NUMBER – ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 Task 3.4 Validation of horizontal solution AGREEMENT NUMBER – ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 Task 4.2 LCA – phase I and 2 AGREEMENT NUMBER – ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 Task 5.2 Exploitation Activities AGREEMENT NUMBER – ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 CETMA Exploitation activities -March 2013: presentation of EPB at JEC exhibition at CETMA’s stand - Paris - July 2013: Promotion of Ecoplasbrick solution during a technical meeting with three Apulian companies interested in plastic recycling (Dalena Ecologia, Schinplast, Eco Ambiente sud) -July 2013: Promotion of Ecoplasbrick solution at DIDA (Department of Architecture, Florence University) for Green Up project -August 2013: face to face meeting with Ecoplan, Italian producer of panels made of recycled plastic and olive husk -These days Cetma staff is going to promote EPB at Made Expo in Milan -Next week CETMA will be present at ISWA World Congress in Wien

24 Months Meeting – Tirane, October 1 st, 2013 PANDORA Brochure

24 Months Meeting – Tirane, October 1 st, 2013 ACCIONA Dissemination activities July MatComp (National Composites Conference) Cadiz

24 Months Meeting – Tirane, October 1 st, 2013 Task 5.3 Business plan – Work Progress AGREEMENT NUMBER – ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 Table of contents Business SummaryCompany Products & Applications Market Analysis Summary Demand & Supply PESTEL Analysis SWOT Analysis Strategy and Implementation Summary Mktg Mix Segmentation & Positioning Personnel Plan Financial Plan Assumptions, sales, P&L, BE Business Ratios Seasonality & Scenarios Risk Analysis & Exit Strategy Monitoring Main parameters

24 Months Meeting – Tirane, October 1 st, 2013 Price Marketing Mix The strategic goal is to have products on a profit margin of 30%; The criterion used for determining the price for the market is that of cost-based, equal to the sum of variable costs and a share of fixed costs, the so- called full cost, plus a margin to be defined. The strategic goal is to have products on a profit margin of 30%; The criterion used for determining the price for the market is that of cost-based, equal to the sum of variable costs and a share of fixed costs, the so- called full cost, plus a margin to be defined. Full cost Margin (30%) Product Price

24 Months Meeting – Tirane, October 1 st, 2013 Marketing Mix Thanks to the Consortium industry-wide relationships, MOTULAB will be able to: obtain significant contracts for its productionsecure contracts for the supply of its raw material at competitive pricingsecure contracts in the top countrieslook to grow in concert with that segment and related markets improve the production technology in an effort to remain in the forefront of the marketplace CETMA PANDORA TRE ACCIONA ACA Place

24 Months Meeting – Tirane, October 1 st, 2013 Marketing Mix Publicity Advertising Alliances First phase News, articles, eco- innovation network, direct mail and face-to-face promotional strategies content heavy websitealliances with end users Second phase continue to seek publicity through news media face-to-face contact with customers and potential customers keep managing a comprehensive, updated website seek mutually beneficial and complementary alliances Promotion Internet

24 Months Meeting – Tirane, October 1 st, 2013 Segmentation & Positioning Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products In order to identify opportunities or barriers existing in a country relative to the market introduction of ECOPLASBRICK are detected some indicators 1.Attitude of a country towards energy recovery vs. recycling; 2.Country’s activity and attitude towards Ecolabel 3.Total identified manufacturers and dealers; 4.Number of certified “Green” Buildings in Europe; 5.Building stock in Europe Top countries with most favourable market conditions for selling ECOPLASBRICK Dealers of building panels showing interest in GPP

24 Months Meeting – Tirane, October 1 st, 2013 Positioning Positioning Map The map illustrates the range of “positions” that a product can take in a market based on two dimensions that are important to customers: price and quality ECOPLASBRICK is positioned in economy brands

24 Months Meeting – Tirane, October 1 st, 2013 Personnel Plan There will be the CEO who will draw a salary of € (at year 5) For the first two years 1 worker will be able to produce 16m2/day, from the third year 21m2/day thank to new equipment acquisition There will be a salesman who will receive a salary equivalent to 5% of sales Personnel Plan FY 2014FY 2015FY 2016FY 2017FY 2018 CEO € ,00 € ,00 € ,00 € ,00 secretary € 4.800,00 € 9.600,00 workers € ,00 € ,15 € ,95 € ,03 € ,92 accountant € 8.640,00 € ,00 salespeople € 5.479,50 € ,00 € ,35 € ,90 € ,73 Total Payroll € ,50 € ,15 € ,30 € ,93 € ,65

24 Months Meeting – Tirane, October 1 st, 2013 Financial Plan sales forecast (2014)m2 soldCost (m2)margin Price (m2) revenuescostsprofit Panels with cheaper skins3.000 € % € € € € Panels with expensive skins3.000 € % € € € € Production will start with 6,000m2 At year 5 it is estimated to get a production capacity of around 35,000m2 Projected Cash Flow

24 Months Meeting – Tirane, October 1 st, 2013 Financial Plan Sales growth is expected to be aggressive from 6,000 m2 of year 1 to 31,000 at year 5. In the last 3 years a 10% unsold goods is foreseen

24 Months Meeting – Tirane, October 1 st, 2013 Financial Plan Break-even point Business Ratios FY 2014FY 2015FY 2016FY 2017FY 2018 ROI -201,94%9,79%5,23%4,84%5,17% ROE -404%48%59%91%113% ROS -34%4% 5%7%

24 Months Meeting – Tirane, October 1 st, 2013 Financial Plan Retail sales typically show increasing sales from March through July, according to a warm or mild weather and declining sales from October through February.

24 Months Meeting – Tirane, October 1 st, 2013 Financial Plan Risk AnalysisExit Strategy There may not be a market for the Company’s products First year only 6,000 m2 will be produced in order to verify the market response to the innovative panel MOTULAB may not be able to produce the requested quantities MOTULAB will try to reach commercial agreements with other non-Italian producers.

24 Months Meeting – Tirane, October 1 st, 2013 Monitoring financial aspects business growth marketing aspects update financial projections regularly to reflect the current profit and expenditure trends of operations; use documents demonstrating profits, debits and investments. compare it to the growth projections in the business plan; assess the business plan for areas that need updating. revise the marketing section of the business plan to encompass the new information; use customer information to plan strategies for addressing their needs as the business evolves.

24 Months Meeting – Tirane, October 1 st, 2013 Task 6.7,6.8,6.9 Results on presentation of the project, fairs, promotion of contacts AGREEMENT NUMBER – ECO/10/ EcoPlasBrick Innovative recycled plastic based panels for building field

24 Months Meeting – Tirane, October 1 st, 2013 Planning of Next Activities Task/LeaderOct New industrial line MOTULAB (PANDORA) Start up of the new industrial line (MOTULAB) 2.4 Scaling up MOTULAB (PANDORA, CETMA) Industrial test for scaling up of the panel manufacturing process;

24 Months Meeting – Tirane, October 1 st, 2013 Planning of Next Activities Task/LeaderOctober 2013January 2014 Jun /3.4TRE and ACCIONA Validation activities (MOTULAB panels manufacturing) 3.2.2, TRE and ACCIONA Full scale Demonstrators (MOTULAB panels manufacturing) 4.2 LCA phase III - TREInterpretation of results Exploitation activities- CETMA/All To be updated at the end of the project (MOTULAB panels manufacturing) 5.3 Business plan - CETMAFirst version 6.7, 6.8, 6.9 Dissemination- ACA International contacts and events

24 Months Meeting – Tirane, October 1 st, 2013 Planning of Next Activities Next Panels to be produced by Motulab 1)For Acciona 30 panels (500*500*50?core mm) for mechanical tests (within 11 October) 2)Other panels for fire resistance tests (if needed to be requested by Acciona within 18 October) 3)For TRE …. 4)For CETMA n. 10 panels 200*200*20core mm to be shipped to potential investors and customers (within end of November)

24 Months Meeting – Tirane, October 1 st, 2013 Fire properties Panel’s thickness Information sharing / Decision making good Not good Fire resistance and mechanical validation Mechanical validation? Demonstrator ? New ANSYS simulation?

24 Months Meeting – Tirane, October 1 st, 2013 TaskResponsibleResultsDeadline 1.2 Project meting minutes- 24Month Meeting CETMAMinutes of the meeting 4 th October Purchase, installation, and start-up of a new industrial line – Scale up MOTULAB/ Pandora Technical report + industrial line 31 th October 4.2.1LCA – phase ITREReport 31 th October 4.2.2LCA – phase IITREReport 31 th October 5.3Business PlanCETMAReport 31 th October 1.42 nd progress reportCETMATechnical Report 29 th November Deliverables to be delivered to EACI with 2 nd PR

24 Months Meeting – Tirane, October 1 st, 2013 Planning of Next Activities Next meeting? When: January/February 2014 Where: ACCIONA premises (Madrid)