HICKSON HANGER BUSINESS PLAN
PROBLEM Have you ever noticed that you have tops, bras and countless other clothes that you never wear, just because you can’t find them? Sick of trying to find a matching bra for your dress or top?
SOLUTION Mature Industries – Industries that are experiencing slow or no increase in demand. Opportunities: Process innovation and after-sale service innovation
OPPORTUNITY AND TARGET MARKET
THE DIFFERENCE THAN OTHER The value chain is the string of activities that moves a product from the raw material stage, through manufacturing and distribution, and ultimately to the end user Business model
COMPETITION Major brand IKEA Green HangerEcoHangerImported Hanger Price Distribution Branding Unique Green awareness Strength Marketing Business Model
MARKETING AND SALES
MANAGEMENT TEAM
FINANCIAL PROJECTION General Assumptions and financial indicator Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Break Even Analysis
General Assumptions and Financial Indicator The compound annual growth rate of the wardrobe market in the period 2011–16 is predicted to be 6.9% Start-up cost $8.30. Our source of funding will be 100% from six founders that is $12.00
Projected Profit and Loss Monthly expenses are $2,303 Monthly sales reach 300 for the first year and increased 25% for the following year.
Projected Cash Flow
Projected Balance Sheet
Break Even Analysis
MILESTONES
FINANCING
SUMMARY