Welcome to Class 5 for Best Seller Coaching Our Moderator David Holland 1

Class #5 “Promote Your Book on Blogs -- How to Use my Content Syndication Process to Get Book Excerpts, Articles, Interviews and Other Publicity on High-traffic Blogs and Social Media Sites." 2

If you are not familiar or feel comfortable with this strategy… REVIEW everything (…again and again, if needed)! REVIEW everything (…again and again, if needed)! 3

Remember to use your: Project Checklists Project Plan Checklist – 6 Week (filled in) Project Plan Checklist – 6 Week (filled in) Project Plan Checklist – 12 Weeks (blank) Project Plan Checklist – 12 Weeks (blank) Final Check Off Sheet Final Check Off Sheet ALL included with Class #1! ALL included with Class #1! 4

5 Campaign Steps Part 1 Choose a date for your campaign Choose a date for your campaign Begin to Create a Database of Potential Partners Begin to Create a Database of Potential Partners Search for Partners Search for Partners Begin to contact partners individually and personalized Begin to contact partners individually and personalized Search for more partners Search for more partners Follow up with partners Follow up with partners Ask partners again (if no response) Ask partners again (if no response) Try different approaches Try different approaches ALWAYS be polite and professional ALWAYS be polite and professional

6 Campaign Steps Part II Track everything Track everything Stay organized Stay organized Ensure all s are personalized Ensure all s are personalized Gather bonus gifts Gather bonus gifts Write the copy – sales letter, short ads, announcements Write the copy – sales letter, short ads, announcements Look for additional ways to get exposure (today’s class) Look for additional ways to get exposure (today’s class) Have your web pages prepared – sales page (landing page AND bonus page) Have your web pages prepared – sales page (landing page AND bonus page) Send out all copy to all partners & ask for confirmation Send out all copy to all partners & ask for confirmation Remind everyone Remind everyone Test everything!!! Test everything!!!

Finding the Sales RANKING 7

Finding the Sales Ranking 8

9 To get to the ‘bestseller” list go to Books and then…

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Look here too! 13

Your Web Pages Landing Page & Bonus Page Decide if you will do it yourself or hire a web person Decide if you will do it yourself or hire a web person (look for freelancers) (look for freelancers) Show samples from other campaigns to your designer Show samples from other campaigns to your designer Or, do it yourself! Or, do it yourself!

This is a landing page – use the URL at the top to see the entire page 15

This is a bonus gift page – use the URL at the top to access the entire page 16

You do NOT need a shopping cart to do a campaign UNLESS you are sending buyers to your own site Shopping Carts - Affiliate review.toptenreviews.com/ review.toptenreviews.com/ 17

Create a Promotional Plan 18

Where can you go? What can you do? VideosBlogsMedia Speaking Engagements Article Placement Newsletter Inserts Live Events/Launch Parties Quote of the Day sites Social Media 19

Many Paths – Choose a few & focus Interviews More Interviews Media Release Building Brand List Building Article Placement Generate interest Build reputation/credibility Bloggers/Social Media 20

Expand Beyond Your Book Continue to market your book(s) Continue to market your book(s) Make revenue Make revenue Sell more products Sell more products Sell more services Sell more services Get additional media exposure Get additional media exposure Be in front of more people Be in front of more people Leave a legacy Leave a legacy You have an opportunity to… 21

Physical Books Physical Books eBooks eBooks Audio products Audio products Teleseminars Teleseminars Expert consulting Expert consulting And other informational products And other informational products The “key” is to drive people to your site The “key” is to drive people to your site Interviews can help you sell : 22

Interviews Are Effective For Building Your List Interviews will help drive traffic to your website when you give something away Interviews will help drive traffic to your website when you give something away Interviews (recorded and posted online) help to build your optin list Interviews (recorded and posted online) help to build your optin list Interview are effective to turn prospects into buyers Interview are effective to turn prospects into buyers 23

Make Your Interview An eBook Transcribe Your Interview Transcribe Your Interview Turn it into an ebook (pdf is the best) Turn it into an ebook (pdf is the best) Put your ebook on Amazon and other ebook sales sites Put your ebook on Amazon and other ebook sales sites Put links back to your sites Put links back to your sites Use pieces for blog posts Use pieces for blog posts Take portions for social media Take portions for social media 24

Create an Interview Use Free Conference Use Free Conference Record with Adobe Audio Record with Adobe Audio Transcribe it Transcribe it NOW you have a bonus! NOW you have a bonus! 25

Articles From Interviews Creates informative, non-sales oriented content Creates informative, non-sales oriented content Create benefit oriented titles for your articles Create benefit oriented titles for your articles Your article tagline should point to your site to capture addresses Your article tagline should point to your site to capture addresses List your articles with many directories List your articles with many directories 26

27 Article Directories

Press/Media Releases Write a Release that is tied to current events and what people are searching for online Write a Release that is tied to current events and what people are searching for online Put your keywords in the release and include links to your web pages Put your keywords in the release and include links to your web pages Post the Media Release on your website too Post the Media Release on your website too Post them to PRWeb.com or other Media Release Directories Post them to PRWeb.com or other Media Release Directories 28

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Online press kits

32 Online PR Directories

Create and Use Videos Online Take a section of your interview and turn it into an infomercial style video segment Take a section of your interview and turn it into an infomercial style video segment Create a powerpoint presentation using pictures and text (add audio too) Create a powerpoint presentation using pictures and text (add audio too) Put your videos on Google, YouTube, Yahoo, and as many other directories as possible Put your videos on Google, YouTube, Yahoo, and as many other directories as possible 33

34 Video Book Promotion

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Blog About Your Interviews Break up your interviews into questions or segments and post them to your blog Break up your interviews into questions or segments and post them to your blog Offer this to other bloggers! Offer this to other bloggers! Interviewing lots of experts in your niche will make you an expert Interviewing lots of experts in your niche will make you an expert 36

Finding Bloggers

Turn Your Bestselling Book Into a Bestselling Business Use your book in many different ways by re-purposing its content Use your book in many different ways by re-purposing its content Everything sells the book and the book sells everything… Everything sells the book and the book sells everything… Recognized Bestselling Authors can become Online “Infopreneurs” Recognized Bestselling Authors can become Online “Infopreneurs” 38

High Profit Products 6 week teleclass 6 week teleclass Mentoring Mentoring Audio products Audio products Your Destiny Switch Power Emotions Turn Fear Into Faith Magnet for Money Mentoring programs Group and Individual 39

List Building Use many points of contacts with customers and/or prospects Use many points of contacts with customers and/or prospects Be clear on your privacy statement Be clear on your privacy statement Ask permission (always) Ask permission (always) Provide Valuable Benefits (for signing up) Provide Valuable Benefits (for signing up) Ask for name and address Ask for name and address 40

How to Build an List Have a signup page on every page of your site Have a signup page on every page of your site Promote benefits on your signup page Promote benefits on your signup page Offer incentives to sign up Offer incentives to sign up Include “send to a friend” Include “send to a friend” Encourage signup for your newsletter everywhere Encourage signup for your newsletter everywhere Have something in your signature Have something in your signature Hand out a signup form at speaking events Hand out a signup form at speaking events Promote signup in articles and other newsletters Promote signup in articles and other newsletters Give something away on someone else’s site Give something away on someone else’s site 41

The Syndication Process Identify websites, people, bloggers who are getting the highest traffic, followers and have the biggest lists Identify websites, people, bloggers who are getting the highest traffic, followers and have the biggest lists Become familiar with their “style” Become familiar with their “style” Create the content in a variety of styles for each of these (articles, interviews, tips, etc.) Create the content in a variety of styles for each of these (articles, interviews, tips, etc.) Set a timeframe for exposure Set a timeframe for exposure Contact them, friend them, follow them – tell them what you are doing Contact them, friend them, follow them – tell them what you are doing Ask for their support (they benefit too!) Ask for their support (they benefit too!) 42

Create a Promotional Plan 43

Launch Party… Comes an event (revenue generator PLUS affiliates can earn commission) 44

Keep the Momentum Going Learn to create all of the right promotional pieces Learn to create all of the right promotional pieces Put all the pieces in the right place to increase you visibility Put all the pieces in the right place to increase you visibility Learn to Organize, Systematize and Automatize each step Learn to Organize, Systematize and Automatize each step Turn your Bestselling Book into a Bestselling Business Turn your Bestselling Book into a Bestselling Business

Homework for Class #5 Review materials again AND the bonus class materials Review materials again AND the bonus class materials Take action! Take action! ….and enjoy every minute of it! ….and enjoy every minute of it! 46

Bonus Classes 3 Critical Steps Peggy Took To Finish Her Book Quickly and Make Enough Money To Pay For All of Her Publishing Bills (Before They Came Due) and Have Plenty of Profit Left Over" and "How to Find the Perfect Literary Agent for You and Write a Book Proposal That Has Publishers Fighting For Your Book." A special segment for fiction authors on "How To Creatively Promote a Fiction Book As Good As (or Even Better Than) a Non-Fiction Book" 47

Dates to Remember Bonus Tele-class #1 -- Tuesday, October 12 th Bonus Tele-class #1 -- Tuesday, October 12 th Bonus tele-class #2 -- Tuesday, October 26 th Bonus tele-class #2 -- Tuesday, October 26 th 48

See you next week Bonus Class #1 Tuesday, October 12 th 7pm EDT Peggy McColl 49