Effect of simulcast on betting turnover Harald Dørum, CEO Norsk Rikstoto 0510091IFHA 2009.

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Presentation transcript:

Effect of simulcast on betting turnover Harald Dørum, CEO Norsk Rikstoto IFHA 2009

Norway – racing & betting with 4,7million people 5500 starters 625 race meetings Mostly trotting IFHA 2009

Wide distribution via modern technology 1300 online outlets Mobile phones 12 racetracks Cash register in grocery stores Digital Signage, TeliText &TV MMS INFO Internet e- agents INFO Central data systems IFHA 2009

Norwegian gambling is regulated by the Authorities The Norwegian Government has actively regulated the market, with significant effect on national gambling IFHA Video Lottery Terminal Norsk Tiping (incl. extra) Rikstoto Other Games (incl. www) Total

Digital signage in all outlets The typical outlet (”Agent”) Signage screen in the shop Signage screen at the terminal Information touch screens All outlets have live betting information (odds etc.) plus screens promoting the betting with commercials (“Digital Signage”) IFHA 2009

Online betting information proves boosting sales All 1300 outlets get online information: - race cards - odds - non runners - rankings - results - etc etc 500 shows live racing Touch screen to select info IFHA 2009

International betting has high growth +25% 16,4% of total turnover 2009 € Increase in offering live racing throughout the day (Lunch, International), has partly compensated for the effect of the Finance Crises IFHA 2009

Bets are sold throughout the day, and if racing is live, it is a plus Time Weekday Live racing periods throughout the day % of betting versus time of day The new, busy customers must be able to buy our entertainment offer at any time & place IFHA 2009

Age distribution by sales channel AGE RECRUITMENT Average punter age is decreasing the more “modern” the sales cannel is IFHA 2009

More customers Rikstoto´s registered customer base Today Goal since new customers since 01/ % of the “lunch-is-my-favorite” players are among this new customers They are 5 years younger than average IFHA 2009

Rikstoto´s growth in betting last years has been very good mill € Utilizing modern technology in distribution and information National growth has been even better than international growth IFHA 2009

Rikstoto simulcast every day Rikstoto simulcast every day to 500+ outlets all tracks and via WEB & Canal Digital No effect on betting turnover without simulcast! IFHA 2009

Thank you for you attention. Harald Dørum, CEO Norsk Rikstoto IFHA 2009