RWC 2011 update May 2011

A snapshot Stadia infrastructure will be ready 85,000 visitors expected REAL NZ Festival growing Ticket targets – achievable challenge 2

A big deal… Teams are bringing 80 tonnes equipment 1,388 balls needed for matches and training Teams will eat 103,000 meals at hotels Over one million punnets of chips to be sold in-stadia 60,000 personnel will be accredited including players, media, catering staff, security 3

Ticket sales & visitor numbers Ticket sales were on track pre-Christchurch quake impact, now more challenging but still achievable Visitor numbers well ahead of original 2005 Tournament forecast Visitor numbers from Australia well ahead of original 2005 forecast & 2010 Tourism Ministry forecast 4

Ticket sales v targets RevenueTarget Pre- Christchurch $189m$268m Post- Christchurch $169m$268m Tickets Pre- Christchurch 919, m Post- Christchurch 789, m 5

Official Travel Agency match ticket sales update Tickets Original OTA ticket commitments 70,000 Current OTA commitments105,000 RWC 2003 total OTA sales 85,000 6

7 International visitors: 85,000 to date Free & independent travellers (FITs) to date from RNZ 2011 public sales (sources: RNZ 2011 ticket sales & Covec survey) 55,000 Official Travel programme visitor estimate30,000 Other international visitors (e.g. hospitality, sponsors, teams, media, officials, VIPs etc) TBA

RWC visitor number comparisons RWC 2003 Australia65,000 RWC ,000 (estimate to date) 8

RWC visitor “country of origin” CountryNo. Australia 29,000 UK & Ireland 19,500 France 8,800 USA & Canada 6,900 South Africa 5,200 Other 15,600 TOTAL 85,000 9

RWC visitors from Australia SourceVisitors Original 2005 forecast 17,000 Tourism Ministry 2010 forecast 21,300 RNZ 2011/Covec forecast based on actual FIT sales and OTA orders to date 29,000 10

International FIT (55,000) visitor intentions* Almost 50% arrive before opening match Average stay 23 nights 44% first time visitors to NZ * Source: Covec survey of public ticket purchasers 11

Media numbers (to date) MediaNo. Written and photographic press1,300 Rights holding broadcasters 850 Host broadcaster (Sky) 330 TOTAL2,480 International (around 30%) :1,650 Countries 55 12

Facebook - One million fans! Gender: 70% male, 30% female Top age groups: (30%), (25%) and (23%) Top countries: UK (19%), France (11%), New Zealand (11%), Argentina (8%), Australia (7%)  Younger audience, international reach 13

14  More than 600 festival events confirmed so far  Significant sector showcasing to occur  

Otago Stadium 15

Otago Stadium 16