State of the Industry 2012
Today’s agenda Powerboat Data — Peter Houseworth, Info-Link Sales Sweet Spot —Robert Grant, ADP Lightspeed Dealer Metrics —Noel Lais, Spader Business Management Yacht Brokerage Sales — John Burnham, Dominion Marine Media Q&A — Submit your questions throughout the webinar!
Powerboat Data Peter Houseworth, Info-Link
Website info-link.com Telephone (305) (786)
Presented by : Robert Grant August 23, 2012 Sales Sweet Spot
Quantity vs. Quality Where would you rather be? Selling more for less Selling a few less for more Data Source: ADP Lightspeed DataBack Study 56% of all units sell between $5k - $15k
The Sweet Spot 0-15K: Avg. Margin = 10.6% K: Avg. Margin = 19.02% K: Avg. Margin = 15% Data Source: ADP Lightspeed DataBack Study
Customer Migration Data Source: ADP Lightspeed DataBack Study How do we encourage migration from the lower end of the scale? Customer Relations Encourage Trading Up Finance Options Education Events Other
18 Thank You! Robert Grant ext Cell
Presented by Noel Lais Spader Business Management Dealer Metrics August 2012 © 2011 Spader Business Management, Inc. All rights reserved.
20 Fulfilling. Success. 20 Annual Net Profit
21 Fulfilling. Success. © 2011 Spader Business Management, Inc. All rights reserved. 21 Annual Net Profit
Spader Business Management Thank You! Noel Lais
U.S. Yacht Brokerage Sales, 2012 Strength in smaller boats, weakness in larger
MARKET DATA REVIEW Boating Industry Market Data Book 29,000+ boats (June – May ‘09-’10 to ‘11-’12) $3.2 billion value (aggregate price paid)
Stories of the year 2011: Superyacht sales drive values 2012: Smaller boats carry the market
June & July Update 2011: 6,564 boats sold 2012: 6,552 boats sold 2011: $749 million aggregate sales 2012: $546 million aggregate sales Net: - $203 million
Superyacht Market Impact Superyacht sales value (June + July) 2011: $197 million 2012: $59 million Net: - $138 million All brokerage sales <80’ (June + July) $552 million $487 million Net: - $65 million
Sales by Length (through July) Size % change <26’Boats Sold5,9286,587+11% Value, Boats Sold$119 million$135 million+14% 26’-35’Boats Sold7,3857,3680% Value, Boats Sold$405 million$389 million-4% 36’-45’Boats Sold3,6703,772+3% Value, Boats Sold$482 million$498 million+3% 46’-55’Boats Sold % Value, Boats Sold$288 million$260 million-10% 56’-79’Boats Sold % Value, Boats Sold$345 million$342 million-1% >80’Boats Sold % Value, Boats Sold$571 million$359 million-37%
Brokerage Sales year to date % change Boats Sold18,50519,221+4% Value, Boats Sold$2.2 billion$2.0 billion-10% Ave. Days to Sale %
Q&A Submit your questions in the Q&A box now!
Thank you!