Orange County Convention Center District Property Owners’ Association Long-Range Strategic Plan March 10, 2009

Long-Range District Strategic Plan Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 2

Long-Range District Strategic Plan Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 3

Long-Range District Strategic Plan Public-Private Process 4 Property Owners Association A Public-Private Partnership is Leading the Strategic Planning Rosen Hotels and Resorts Orange County Convention Center Orange County Convention Center UCPM/Thomas Enterprises (N/S Center Adjacent Land Owner) UCPM/Thomas Enterprises (N/S Center Adjacent Land Owner) Peabody Hotel Group Rida Development Corporation (Hilton) Rida Development Corporation (Hilton) Orange County

Long-Range District Strategic Plan BCC Milestones 5 July 2007 County Mayor directed staff to update OCCC Strategic Plan Fall 2007 Property Owners’ Association (POA) agreed to fund and guide process Convention Center Client input creates framework Identified 10 Preliminary Strategic Initiatives February 2008 BCC endorsed the concept of the global vision Directed staff to continue POA’s Strategic Planning Process Directed staff to work with property owners and developers June 2008 BCC authorized UCPM to act as the County Authorized Agent for Plan Development for the Phase V site Preliminary Subdivision Plan Directed Staff/DRC to review plans Directed staff to begin any transaction negotiations

Long-Range District Strategic Plan Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 6

Long-Range District Strategic Plan Strategic Initiatives Convention Hotels –3 to 4 1,500± room convention hotels –“Laminated” to OCCC Restaurant/Entertainment/Retail –Convention Delegate and Resident Focus –“Laminated” to the N/S OCCC Parking –Coordinated –Public/Private Development Approach District Circulation –Pedestrian Bridges –Dedicated Bus Loops –Elevated People Movers Guidelines – Ground Transportation –Way Finding –Signage 7 Guest Amenities Transportation

Long-Range District Strategic Plan Target Market Feedback Interactive On-line Presentation/Survey –OCCVB Target Market List -1,750 Groups –Sent to 950 groups with s –Solicited 50+ MATSO and SISO members 950 Groups Represented –8 mil in Attendance (8,500 average) –13 mil Room Nights (14,000 average) –185 mil SF Rented (300,000 average) 8

Long-Range District Strategic Plan Propensity to Book How likely are you to book OCCC? 162 responses

Long-Range District Strategic Plan Target Market Priorities What will it take to increase your desire to book OCCC?

Long-Range District Strategic Plan 31% 55% Booking Frequency

Long-Range District Strategic Plan Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 12

Long-Range District Strategic Plan The Vision West Convention Center North/South Center Connecting the District 13

Long-Range District Strategic Plan OCCC I-Drive Pedestrian Bridge 14 OCCC West Building Peabody Hotel Improve International Drive traffic flow and pedestrian safety by building elevated bridge across I-Drive 14

Long-Range District Strategic Plan OCCC I-Drive Pedestrian Bridge Concept 15 Rhodes + Brito

Long-Range District Strategic Plan Rosen Centre Expansion 16 Rosen Centre Expansion 55,000 sf ballroom 20,000, sf meeting 2,700 sp parking Pedestrian Bridges Rosen Centre Expansion 55,000 sf ballroom 20,000, sf meeting 2,700 sp parking Pedestrian Bridges 16

Long-Range District Strategic Plan Rosen Plaza Expansion Phase I 17 Rosen Plaza Phase I 40,000 sf ballroom 15,000 sf meeting 1,000 sp parking Rosen Plaza Phase I 40,000 sf ballroom 15,000 sf meeting 1,000 sp parking 17

Long-Range District Strategic Plan Rosen Plaza Expansion - Phase II 18 Rosen Plaza Phase II rooms 55,000 sf Ballroom/meeting 1,500± Hotel/OCCC parking Pedestrian Bridges Rosen Plaza Phase II rooms 55,000 sf Ballroom/meeting 1,500± Hotel/OCCC parking Pedestrian Bridges

Long-Range District Strategic Plan West Convention Center Master Plan 19 Rosen Centre Expansion 55,000 sf ballroom 20,000, sf meeting 2,700 sp parking Pedestrian Bridges Rosen Centre Expansion 55,000 sf ballroom 20,000, sf meeting 2,700 sp parking Pedestrian Bridges Rosen Plaza Phase I 40,000 sf ballroom 15,000 sf meeting 1,000 sp parking Rosen Plaza Phase I 40,000 sf ballroom 15,000 sf meeting 1,000 sp parking 19 Rosen Plaza Phase II rooms 55,000 sf ballroom/meeting 1,500± Hotel/OCCC parking Pedestrian Bridges Rosen Plaza Phase II rooms 55,000 sf ballroom/meeting 1,500± Hotel/OCCC parking Pedestrian Bridges

Long-Range District Strategic Plan North/South Convention Center Master Plan Hilton Hotel 1,400 rooms Peabody 1,640 rooms Rosen Centre 1,334 rooms 20

Long-Range District Strategic Plan Convention Way Hotels Convention Way Hotel I 750± rooms Convention Way Hotel II 750± rooms 21

Long-Range District Strategic Plan Convention Way Hotel Concept 22 International Drive

Long-Range District Strategic Plan North Hotel 1,400± rooms

Long-Range District Strategic Plan North Hotel Concept 24 Universal Boulevard

Long-Range District Strategic PlanRestaurant/Entertainment/Retail Pond Amenity Restaurant/Entertainment 500,000 SF (250,000 Phase I)

Long-Range District Strategic Plan Restaurant/Entertainment/Retail Concept 26 Universal Boulevard

Long-Range District Strategic Plan North/South Convention Center Master Plan 27 North Hotel 1,400± rooms Pond Amenity Restaurant/Entertainment 500,000 SF (250,000 Phase I) Convention Way Hotel I 750± rooms Convention Way Hotel II 750± rooms Hilton Hotel 1,400 rooms Peabody 1,640 rooms Hyatt 2,000± rooms NW Hotel 300± rooms Rosen Centre 1,334 rooms

Long-Range District Strategic Plan Connecting the District 2.6 million sf Convention Center 13,500 Hotel Rooms 800,000 sf of Hotel Meeting Space 500,000 sf Restaurant/Entertainment 20,000 + Parking Spaces 28

Long-Range District Strategic Plan Dedicated Bus Circulator 29 1,500 – 2,500 passengers/hour $25 - $35m Capital Cost $3 - $5.5m Annual O&M 1,500 – 2,500 passengers/hour $25 - $35m Capital Cost $3 - $5.5m Annual O&M Kimley Horn & Associates

Long-Range District Strategic Plan Elevated People Mover 30 5,000 – 8,000 passengers/hour $100 - $300m Capital Cost $5 - $7m Annual O&M 5,000 – 8,000 passengers/hour $100 - $300m Capital Cost $5 - $7m Annual O&M Kimley Horn & Associates

Long-Range District Strategic Plan Development Timing Occupied Room Nights Dolphin 1,509 rms Rosen Plaza 800 rms Rosen Centre 1,334 rms Caribe Royale 1,338 rms Gaylord 1,406 rms Swan 758 rms Royal Pacific 1,000 rms Grande Lakes 1,584 rms Shingle Creek 1,500 rms Occupancy74%78%72%74%77%80%76%65%65%72%73% 10 to 20 Year Project 71%70%70%70%70%70%70%70%69%69% Coronado Springs 1,967 rms Yacht & Beach 1,197 rms Champions Gate 730 rms Hilton Conv. Center 1,400 rms 2010 Hilton-Waldorf 1,500 rms 2010 Peabody Expansion 750 rms

Long-Range District Strategic Plan Strategic Master Plan 32 Hotel Parking Retail Road Hotel Parking Retail Road Pedestrian Connectors Waterway Amenity Bus Transportation Elevated People Mover Pedestrian Connectors Waterway Amenity Bus Transportation Elevated People Mover

Long-Range District Strategic Plan Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 33

Long-Range District Strategic Plan Impact of the Vision 34 One-Time Construction Impacts SpendingJobs Taxes Ongoing Annual Impacts

Long-Range District Strategic Plan Private-Sector Led Investment Restaurant/Retail/Entertainment 250,000 SF$75m OCCC/Retail Parking Structure 2,000 Spaces50m North Hotel 1,400 Rooms420m Pedestrian Connectors* 4 15m Bus Circulator*30m Subtotal590m Restaurant/Retail/Entertainment 250,000 SF75m Convention Way Hotel 1,500 Rooms450m NW Hotel 300 Rooms105m Rosen Centre 75,000 SF75m Rosen Plaza 55,000 SF55m Rosen Plaza 800 Rooms200m West CC Parking Structures* 2,000 Spaces50m Hyatt Hotel 1,500 Rooms450m Pedestrian Connectors* 7 30m Elevated People Mover*250m Subtotal1,740m 35 ProgramInvestment $2.3 Billion * To be funded by private investment or via a CDD. Preliminary order of magnitude estimates based on interviews with developers, Rhodes + Brito (pedestrian connectors) and Kimley Horne (transportation). Phase I Other Phases In 2008$

Long-Range District Strategic Plan Impact From Construction JobsLocalState Phase I5,400$12m$22m Other Phases15,90035m$65m 21,300$47m$87m 36 Taxes Source: IMPLAN.

Long-Range District Strategic Plan Ongoing Economic Impact Hotel F&B Retail Transportation Lodging Recreation/ Entertainment $ 500 /Day Non-Hotel F&B $140 $190 $500 /SF $60 $10 $40 Other Hotel $25 In 2008$ Source: Smith Travel Research; Destination Marketing International, Urban Land Institute.

Long-Range District Strategic Plan Impact from Ongoing Operations Annual30 YrsJobs Phase I$295m$9B4,600 Other Phases645m19B8,500 $940m$28B13, Spending Source: Smith Travel Research; Destination Marketing International; Urban Land Institute; IMPLAN.

Long-Range District Strategic Plan Orange County Tax Impact Property Tax County/CRA $1.3m$3.3m$4.6m$138m Schools2.1m5.1m7.2m216m Other 0.7m1.6m2.3m69m Subtotal4.1m10.0m14.1m423m TDT (6.0%) 4.2m12.3m16.5m495m SPLOST (0.5%) 1.3m2.8m4.1m123m Total Orange County$9.6m$25.1m$34.7m$1B 39 Annual Taxes Phase I Other Phases Total Over 30 Years In 2008$

Long-Range District Strategic Plan State & Proposed CDD Tax Impact 40 Orange County$9.6m$25.1m$34.7m$1,041m State Sales (6.0%)16.2m33.0m49.2m1.5B CDD (1.0%)*2.5m4.9m7.4m0.2B Total Taxes$28.3m$63.0m$91.3m$2.7B 40 Phase I Other Phases Total Over 30 Years Annual Taxes * Additional resources could be generated if existing hotels participate in the CDD. In 2008$

Long-Range District Strategic Plan Total Potential CDD Resources Over Annual30 Years Existing Hotels$2.3m$69m (Rosen Plaza, Rosen Centre, Peabody) Hotels Under Development1.6m48m (Hilton, Peabody Expansion) Phase I Projects2.5m75m Other Phases 4.9m147m $11.3m$339m 41 In 2008$

Long-Range District Strategic Plan Economic Impact Summary $2.3 Billion Private-Sector Led Investment Construction Impacts –21,000 Jobs –$46 Million Local Taxes –$87 Million State Taxes Ongoing Operating –$940 Million in Annual Spending –$28 Billion over 30 Years –13,000 Jobs –$35 Million in Orange County Taxes Annually –$49 Million in State Taxes Annually –$11 Million Potential CDD Resources Annually 42

Long-Range District Strategic Plan Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 43

Long-Range District Strategic Plan Next Steps for County Accept Strategic Plan Continue meeting with POA and developers to refine plans Incorporate recommendations into future planning and budgeting processes as appropriate 44

Long-Range District Strategic Plan North Hotel Concept 45 Universal Boulevard