The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2012 Project Botticelli Ltd & entire material © 2012 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE. This seminar is based on a number of sources including a few dozen of Microsoft-owned presentations, used with permission. Thank you: Chris Volckerick, Henrik Kraght, Phil Battersby, Peter Simpson, Arun Justus, TK Anand, Kuleen Bharadwaj, Michael Tejedor, and Diwakar Rajagopal.

Achieve true team selling Attain real-time performance management Uncover new connections Focus on the right leads Simplify work management Streamline issue resolution

Real-time data Personal or system dashboards Point-and-click creation External data integration

Guided flow and prompts Embeddable tips, queues and hyperlinks Dynamic and static response support Inline queries of CRM data

Fiscal or custom time period User and team goals Amount, count or stretch based goals Hierarchical with roll- up

xRM Foundational Technologies xRM Foundational Technologies Familiar ToolsManaged Platform

Extensibility Components  Microsoft SQL Server/SRS/SAS  Microsoft Excel  Report Creation Wizard  Scheduled & Offline Reporting  Ad Hoc Analytics  Dashboards / KPIs  OLAP  Predictive / Data Mining 12

ууущщйццззййз 360 O View ууущщйццззййз Microsoft Technologies (Outlook, Office, SQL Server,.NET)

Multi-tenant Controller Data Access Metadata Data Business Entity Components Data Access Components Synchronous Business Logic Custom Synchronous Actions (.NET Assemblies) Web Services Role-Based Security Standard UI (Outlook, Web, Mobile) Custom UI & Mash-Ups ( ASP.NET, SharePoint, Silverlight/WPF) Integrated Applications Reporting (Excel & SRS) Workflow Custom Asynchronous Actions (.NET Assemblies) Cloud Server 14