WF SEM I 1.01 Acquire information about the sport/event industry

TERMS TO KNOW SPORT MEDIA : Any sporting event or sports news broadcast through a media outlet – Baseball game broadcast on the radio SPORTING GOODS : Equipment and Apparel essential to the sport event itself – Football – Baseballs NON-SPORT EVENT : Any event that does not incorporate sports – Plays, concerts, festivals

Sport Industry Attracts what TYPE OF MARKETS  UNIQUE Market because:  INCLUDES BOTH SPECTATORS AND PARTICIPANTS  Consumers of sports products can participate in AND view a wide range of sports  Example: Football  FANTASY  Attend a Pro Game  Flag Football

Major Characteristics of SEM  Provides PRODUCTS THAT ARE DIFFERENT FOR EACH CONSUMER  Industry is UNIQUE because of the type of products it produces  In most cases, the PRODUCTS ARE PRODUCED AND CONSUMED AT THE SAME TIME because they are activities or games  Example: Baseball game (losing team fans vs. winning team fans)

CORE BENEFITS to Customers who Purchase Sports Products ENTERTAINMENT HEALTH ACHIEVEMENT – Industry is UNIQUE: Appeals to variety of people for many different reasons – Example: Playing Sports Entertaining for what type of customer? Healthy for what type of customer? Provides achievement to what type of customer?

Variety of Sports Segments Available Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Sports Venues Health Clubs Recreation Camps Amateur Sports Sporting Goods Media

Professional Teams Basketball: Charlotte Hornets Football: Carolina Panthers Hockey: Carolina Hurricanes Baseball: Atlanta Braves

Professional Individual Sports Running Swimming Golf (PGA, LPGA) Bowling (PBA) Tennis (WTA)

Collegiate and Scholastic Teams * Virginia Tech *Appalachian State *NC State Venues: *Arenas *Stadiums *Coliseums *Speedways

Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness The Rush Fitness Complex

Recreation Aerobics Soccer Basketball Swimming Area parks

Camps Tennis Camp Basketball Camp Soccer Camp Raven Knob Amateur Sports AAU-Amateur Athletic Union WKA- World Karting Association

Sporting Goods Dicks Sporting Goods Sports Authority Champs Sports Foot Locker Media ESPN- Sportscenter, MNF NBC- Sunday Night Football TBS/TNT-NBA

Variety of Entertainment/Events Available Music Movies Theme Parks Radio Film Television Dramatic Arts Video Games Fine Arts and Science Literacy Casinos

Music Industry Maverick Records PSE Records JMG Records Quincy Jones Movie Industry Warner Brothers Disney MGM (Metro Goldwyn Mayer) Actors

Theme/Amusement Parks Six Flags Disney Parks Carowinds

Radio Industry FM AM Country Rap Hip-hop Jazz Sirius/XM satellite radio

Film Industry Sundance Film Festival RiverRun Film Festival

Television Industry Scripted shows Reality shows News Sports

Dramatic Arts Industry The Little Theatre National Black Theater Festival Belk Theatre

Video Game Industry X-Box Wii P layStation 3

Fine Arts and Science Industry Smithsonian Museum Sci Works

Literacy Industry Library Internet Books

Casinos Industry Las Vegas Atlantic City Harrah’s

Factors Contributing to the Growth of SEM Increase of participants in sports/entertainment Increase of followers of sports/entertainment Increase in attendance in sports/entertainment Increase of media coverage Internationalization

Trends in Sports & Entertainment Sports: o Naming Rights o X-Games o Sport Specific Channels Entertainment o Internet Web Casts o Event marketing o Specific Channels

Trends (CONT) Organizational Control of Athletes Internationalization Branding Brand Extensions New Media Better Research Nostalgia a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time.

 FISCAL IMPACT : Government Revenue generated from hosting an event  Sales Tax, Food-Service Tax, Parking Fees  DIRECT IMPACT:  Expenditure * Number of visitors * Nights of event  INDIRECT IMPACT:  Direct Expenditures PER INDUSTRY (Food, etc.)  Total Impact:  Direct + Indirect FINANCIAL/ECONOMIC IMPACT of SEM on Community

SEM Contributes to Economic Well-Being of Communities Increase in local business Contribute to tax base Bring business to abandoned areas More job creation More tourism More consumer spending More money for local businesses Teams draw huge crowds of fans Many come from out of town Stay in hotels Eat at local restaurants

Factors Contributing to the GROWTH of SEM Increase of participants in the SEM industries Increase of followers/spectators/attendance Increase of media coverage Internationalization/ Globalization

Negative Impacts of SEM on Community Questionable impact on tax revenue Divert resources from other priorities (education, roads, public safety) Community can be "held hostage" by a team

How Communities Can Minimize Negative Impact of Hosting an Event Sign teams to long-term stadium leases Diversify-host more than one sport Host multiple events in stadium/arena Notify the community in advance Provide necessary security/traffic resources