#TweetElizabeth Elizabeth Rose Twitter.com/1ElizabethRose

The Twitterverse  “About a billion” users  100 Million DAILY active users  Over 500 million tweets per day/avg  460 NEW accounts per day  Unique monthly visitors – 36 million  60% of users access via mobile device  Tweeps spend avg of 170 minutes per month on Twitter Most Twitter users are highly educated and searching for information – people/brands/businesses to connect with.

Help, I Don’t “get” #Twitter!!!  Content Driven  Fast moving – avg shelf life = 11 seconds!  140 characters You’re Not Alone… Nearly 2 Million People Don’t!

Starting Out Right!  Setting up your profile Picture Bio Keywords URL Background Image

Terms of Engagement  Follows  Tweets  Retweets / RT and  Favorites  Interactions  Mentions  #Discover  Direct Messages

Tweet-Tweet  140 characters / 120 characters  Tweet original content that has value  Sprinkle with “real life” tweets  Inspiring quotes  Seek out/answer questions in your niche  80/20 Rule – Engagement/Promotion  Tweet Life – 11 seconds  Tweet, tweet again, repeat

3 Goals For Your Perfect Tweet  Amplify. You need to amplify your story with tweets.  Engage. You need people to read, comment or pass the message on to others.  Convert. You need readers to complete some conversion-related activity, such as a click to visit a registration page or key destination page.

Does Your Perfect Tweet Pass the Twitter Filter? When you finally sit down to write your perfect tweet you need to make sure it passes through three key filters. Ask yourself this question before you hit that send button!  Is it interesting and readable?  Is it interesting enough to click?  Is it compelling and build to be retweeted?

Getting It ‘Write’ Pew reports that adult usage of Twitter had doubled from 2011 to 2012, so “getting it write” is key to you maximizing Twitter’s potential.

Retweets & Replies  Retweet vs Quote a Tweet  Reply  Add value with a comment  Where makes all the difference  Don’t forget the period (.)  RT Etiquette Before you ask for RTs, give RTs. Prior engagement is Key!

#Hashtag Heaven Use sparingly!!! Twitter will still capture keywords even if you don’t use the hashtag.

#Hashtag Heaven What is a #hashtag? Why use a #hashtag? Well the #first #thing #you #don't #want #to #do #is #use #it #in #every #word #every #time #you #write #anything! Don't use #hashtagstosaylongsentencesinsteadofwritingthemout. …..This looks ridiculous!

Favorites  “Liked” your tweet  Bookmarking  Get attention  Saying “thanks”  Testimonials (used mostly by brands)

Don’t Ever Forget….  Interactions  Mentions

# Discover The #1 Overlooked Tool!  List building  Ideas  Content

Whoo to Follow?  Niche  Community  Influencers  Noteworthy Birds of a Feather Flock Together

Grow Your Flock  Your FB Business Page Twitter to Facebook only Add Links on your Page/Tabs Post invitations to follow  Link from LinkedIn  Google+  Blog/Website – add the Follow button  Signature

LinkedIn  Link from LinkedIn

Managing Tweeps and Tweets  Hootsuite  ManageFlitter  PeekAnalytics  Klout Many other apps to check out: Tweriod * FriendorFollow * ReFollow * Twitaholic * Twiends *Twellow * Buffer SocialBro * SocialSprout * WeFollow

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