LinkedIn The Ultimate Job Search Tool RANDALL CROCKER LDS E MPLOYMENT R ESOURCE S ERVICES R IVERTON J UNE 27,

 225M+ members (77M+ in USA) June 13, 2013  151,434 USA jobs posted June 26, 2013  1,735,603+ groups June 26, 2013  150+ industries  3,076,850 companies June 26, 2013  2.7 million company pages  Executives from ALL Fortune 500 companies Why LinkedIn is important

What can it do for me?  Promote yourself  Promote your business  Network with others  Research opportunities  Research people  Research companies  Research industries  Recruit people

 Photo & Headline  Activity  Background  Summary  Skills & Expertise (endorsements)  Experience  Volunteer Experience & Causes  Education  Publications / Projects / Languages / Additional Info  Recommendations  Connections  Groups  Following Your LinkedIn Profile Changing & Improving

June 26, 2013  “Who’s Viewed Your Updates”  “You Recently Visited” Recent Hompage Updates  New streamlined navigation  Add rich media to your updates  Call out your connections New features

 Your Name  Picture  Professional Headline  Connect with 501 People  Personal URL Tell your professional story Profile Design Even Simpler Look Coming

 Contact Information  Twitter  Websites  Personalized URL Share how to contact you Make it easy to be contacted… Additional Info section includes “Advice for Contacting…”

 Summary  Specialties  Link to video, image, document, presentation Tell your professional story

 Current Title  Experience What have you done?

 Skills & Expertise  Endorsements  Recommendations “Give to get” What is your expertise?

Discover needed skills  Related Skills and Expertise  Related Companies  Related Locations  Professionals  Relevant Groups

 Volunteer Experience & Causes  Education, Publications, Projects, Languages  Additional Info  Interests  Personal Details  Advice for Contacting You  Honors & Awards  Organizations When you weren’t at work…

Discover and research people

Discover jobs  Save search  Sort by…  Keywords  Date Posted  Postal Code

Research companies Company Pages & Follow Filters  Location Add  Posted Jobs  Industry  Company Size

Build your network with  Build your network by adding your addresses

Build your network - colleagues  Build your network by reconnecting with colleagues and alumni

The invitation to connect  Invitations should be personal and relevant  300 or less characters Preston, We are both in the ELP Group. You have an impressive background. I'd like to add you to my network. I’m a technology marketing VP looking for a new executive marketing opportunity. Any recommendations of people I should talk to? Thanks, Preston. -Randy RANDALL CROCKER

What are you doing on LinkedIn? ACTIVITY  LinkedIn wants to see more activity from you  What you do communicates who you are and what you’re interested in

Staying active  From Home  Within Groups Status Updates

Looking at your connections Van J Walther, The Bowtie Guy Tip: Export your LinkedIn Connections regularly

Join some Groups  LinkedIn Groups  Following  News  Companies

Promote your expertise within Groups  Build an audience with shared interests  Establish yourself as an industry expert  Make business contacts  Promote your business Groups Promotions

 Up to 3,000 invitations  Up to 30,000 connections  Follow up to 1,000 companies  Up to 120 characters in professional headline  Up to 2,000 characters in your summary  Up to 500 characters in specialties  Up to 50 groups  For each experience, 100 characters for title and 2,000 for description  Up to 1,800 characters on how to connect with you  1,000 characters to describe interests  Up to 300 characters to write an invitation LinkedIn by the numbers

Create your own Group  Create a group

Promote your business with a Company Page  Company Status Updates  Highlight products and services  Aggregated information about company employees Company Pages

Create your Company Page  From your home page, select “Companies”  Top right-hand corner, select “Add a Company” Create a Company Page

Company Page requirements  You must be a current company employee and your position is listed in the Experience section on your profile  Company address (e.g. added and confirmed on your LinkedIn account  Company's domain is unique to the company  Profile strength must be listed as Intermediate or All Star.  You must have several connections. Requirements For Adding Company Pages

Promote your business  A look under the hood

LinkedIn Tools Other Tools  Signature  Mac Search Widget  Google Toolbar Assistant

LinkedIn Labs

Wordle “word clouds”  Melonie Dodaro: Optimize your LinkedIn Profile in 21 Easy Steps   Ken Krogue: 31 LinkedIn Tips – How to Use LinkedIn Best Practices for B2B Prospecting  best-practices/ best-practices/ Dennis Wood: Headhunters Edge: Networking, Career, and Job Search Strategies From The Dark Side  Randall Crocker: Effective Use of LinkedIn for Entrepreneurs and Job Seekers  Resources