Discover The Library! Libraries and Learning Innovation, Leeds Metropolitan University Julie Cleverley Journals and Electronic Resources Manager Targeted marketing strategies that work CILIP’s Publicity and Public Relations (PPRG) Group

Leeds Metropolitan University c 3000 staff and students 2 campus libraries - City campus and Headingley campus 1.4 million visits to the libraries per year 450,000 books and e-resources including c90000 journals 99% of journal titles available electronically

Resource Discovery Project ‘make journals easier to find’ (2010 annual student survey) ‘problems finding journals (need one access point) but amount of info that is available is good’ (2010 exit polls) ‘online journals hard to navigate, and the process of actually finding a journal article difficult.’ (2009 focus group)

Discover - EBSCO Discovery Service Content – high percentage of EBSCO resources at Leeds Met User interface – EDS preferred in our evaluations Admin interface – for both stats and customisation Customer service – EBSCO has good track record with us Fast & simple implementation…. Soft launch – September 2011 Main/Full launch – January 2012

Promoting Discover Project objectives: To raise awareness of Discover. To encourage usage of Discover by Library staff, academic staff and students To increase usage of specific databases accessed via Discover

To raise awareness of Discover

Marketing Materials

Promotion to Library Staff Discover Project and Implementation group Naming the new service competition Discover training hours “Resource of the Month” training hours Pens given to Library staff

Promotion to Academic Staff Staff invited to demos, focus groups and the launch event University wide enews bulletins News items throughout the year

Promotion to Academic Staff University’s annual Course Leader Conference in summer 2012 University wide new staff induction sessions promoting Discover and highlighting features such as permalinks for use in online module handbooks and on the VLE Publicity on the Staff and Researcher pages of the Library Online website

Promotion to Postgraduates and Researchers More in depth searches, depth of results How they can be managed - RSS feeds, exporting results to Endnote and RefWorks and creating bibliographies Personalisation – creating folders and changing preferences Advanced Discover guide

Promotion to Students Library inductions Promotional materials given away at the Library Help and Information Point Discover: Your Library search engine - Skills for Learning workshops

Promotion to students: Fresher’s Fair

Promotion to Students: subject specific search boxes

Promotion to Students: Discover road shows

Promotion to Students: news items Discover your Library? – news article on the University’s website Promotion to Students via topical news items

What’s new library display

Evaluating awareness Anecdotal evidence collected at road shows Reading lists more closely related to the Library collections Featured in the university-wide “You said we did” for 2012 NSS 2013 NSS results - comments about resources had decreased and positive comments up 18% Mentioned in course reviews, teaching sessions and one-to-ones: "a brilliant tool which made searching for specific work much easier and less time-consuming". Praised by the Students’ Union Executive as an example of how the Library listens to and responds to the needs of students.

Discover – usage statistics

A comparison of monthly searches on Discover in and A comparison of monthly sessions on Discover in and

To increase usage of specific databases accessed via Discover EBSCO databases Other subscribed databases

Conclusions Successful marketing campaign Met objectives Engaged those delivering and receiving Relatively inexpensive

What’s next? Resource list system – linking to Discover Annual review of Discover Embedded promotion of Discover in student inductions and by all staff on the front line services Embedding of LibGuides into Discover profile