Digital Professionalism: Social Media Discourse in the Health Sciences Faculty in 2012 Veronica Mitchell & Nicole Southgate Education Development Unit Health Sciences Faculty University of Cape Town, South Africa

Illustration by Stacey Stent for Dick Ng'ambi, UCT Respect ?

Our online world Photo by SJCockell (CC BY)

Social media Evolving Rapid growth Photo by SJCockell (CC BY)

in our networked society Websites Google Social media Blogs LinkedIn Resources: Icons by (Free License Agreement)

Online identity ? Community participation projects in KZN Prof Steve Reid, UCT Icon by (Free License Agreement)

in the Health Sciences Social networks are helpful & may be harmful

in the Health Sciences Enhancing professionalism & / or Undermining professionalism

Guidelines on social practices balance & boundaries needed openness vs constraint

Guidelines New Zealand & Australia United Kingdom

Guidelines Public space Permanence of posts Trackable details Representing the university & profession Policies in development Should Healthcare Organizations Use Social Media: A Global Update

Social Media Where are we ? Digital Learning Futures presentation on SlideShareDigital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)

Connecting with others by communication channels having a voice as Health Science students in public spaces

Knowledge Empathy Reflection Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical Education 7:45. [Online]. (CC BY) Available:

Join Facebook or Assess your own FB with neighbour BY SA

Facebook Friend or Foe ? Icon by (Free License Agreement) The registrar missed the pneumothorax today – what a fool!! Inappropriate Unprofessional User Unlike Comment Share 43 minutes ago Doctor image from Microsoft ClipArt (MS service agreement)MS service agreement

Who will choose to invite Veronica to be a friend on Facebook? Profile photo

Who will choose to invite Nicole to be a friend on Facebook? Profile photo

Relationships Between colleagues Patients Boundaries Future employment – personal profile

Personal learning environment in the Health Sciences Self-regulation as a Health Professional Image: David Castillo Dominici / FreeDigitalPhotos.net 3d Man With Multiple Arrow Paths (standard-free license)(standard-free license)

What are your tweets saying about you? Bottom Icon by (Free License Agreement) twitter-logotwitter-logo By Aron1971Aron1971 / (CC BY-SA)

Join Twitter Choose Twitter handle Trending Topic #HSFyr1 Icon by (Free License Agreement)

Sharing experiences Openness & transparency Expanding horizons of knowledge & experiences Increased potential learning resources Promoting personal agency Up to date information Building a Community of Practice Benefits

Sharing experiences Personal containment – find other sources Undermining others – e.g. defamatory statements Confidentiality re patients / facilities Informed consent e.g. Caution / Protection

Online ethical awareness Protection Colleagues Do no harm Yourself Patients Facilities

Summary Social Media Evolving Open space Affording opportunities through connectivity Caution re consequences Ethical concern is paramount By Rupert Ganzer (CC BY-ND)

Who am I online Discussion ? Digital Professionalism: Social Media Discourse in the Health Sciences Faculty by Veronica Mitchell and Nicole Southgate is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.Creative Commons Attribution-NonCommercial 2.5 South Africa License Images used in this presentation still retain their previous license agreements.

How are we doing as your facilitators in this social media conversation ? Evaluation please ? Images from Microsoft ClipArt (used under MS service agreement)MS service agreement