PIKA WARP the Appliance for Linux / Asterisk

Sep-15 Slide 2 Logistics Welcome! Questions – you may ask questions at any time using the Questions feature Your questions will be answered at the END of the session

Sep-15 Slide 3 Agenda Why PIKA? Asterisk cards versus Appliance Appliance Features and Capacities Hardware Overview Software Overview Architecture PIKA Application Development Suite (PADS) WARP Eco-System Pricing and Availability

Sep-15 Slide 4 Why PIKA? 20+ years voice experience First to introduce such an innovative device STRONG focus on quality and customer service 100+ developers worldwide working WARP appliance today including: Major cable Companies Major service providers IVR developers IP PBX developers Gateway developers Logging developers 50% using Asterisk / 50% using Linux and own application Product was designed with input from our Customers – We listen!!!

Sep-15 Slide 5 PC + Cards versus Appliance

Sep-15 Slide 6 PC + Cards versus Appliance x86 processorembedded processor

Sep-15 Slide 7 PC + Cards versus Appliance x86 processorembedded processor small-med-large applicationssmall-med applications (less than 50 users)

Sep-15 Slide 8 PC + Cards versus Appliance x86 processorembedded processor small-med-large applicationssmall-med applications greater cost lower cost

Sep-15 Slide 9 PC + Cards versus Appliance x86 processorembedded processor small-med-large applicationssmall-med applications (less than 50 users) greater cost lower cost greater power requirements lower power requirements

Sep-15 Slide 10 PC + Cards versus Appliance x86 processorembedded processor small-med-large applicationssmall-med applications (less than 50 users) greater cost lower cost greater power requirements lower power requirements greater integration effort (cards & drivers, choosing components and building PC) little or no integration effort required

Sep-15 Slide 11 PC + Cards versus Appliance x86 processorembedded processor small-med-large applicationssmall-med applications (less than 50 users) greater cost lower cost greater power requirements lower power requirements greater integration effort (cards & drivers, choosing components and building PC) little or no integration effort required Stigma: PC not as reliable as a proprietary PBX purpose built, solid state, more reliable

Sep-15 Slide 12 PC + Cards versus Appliance x86 processorembedded processor small-med-large applicationssmall-med applications (less than 50 users) greater cost lower cost greater power requirements lower power requirements greater integration effort (cards & drivers, choosing components and building PC) little or no integration effort required Stigma: PC not as reliable as a proprietary PBX purpose built, solid state, more reliable familiar development environment embedded development environment (different skill set required)

Sep-15 Slide 13 PC + Cards versus Appliance x86 processorembedded processor small-med-large applicationssmall-med applications (less than 50 users) greater cost lower cost greater power requirements lower power requirements greater integration effort (cards & drivers, choosing components and building PC) little or no integration effort required Stigma: PC not as reliable as a proprietary PBX purpose built, solid state, more reliable familiar development environment embedded development environment (different skill set required) large in size Small in size

Sep-15 Slide 14 Introducing WARP the appliance PIKA WARP the Appliance is a small, low cost development platform that can be used to deploy telephony based applications using Linux and/or Asterisk in small office/home office (SOHO) and small/medium Enterprise (SME) markets. Unlike typical PC + board alternatives, the appliance eliminates hardware and software integration issues in a reliable, solid state and brandable form factor and includes traditional hardware based telephony features

Sep-15 Slide 15 Value proposition Improve your product portfolio in low end (SoHo, SME) with a cost effective platform Same programmability (look and feel) as your other open source or proprietary based systems Benefit from open source software community and WARP Xtra community to improve time to market Green, environmentally friendly Priced to sell High initial user acceptance PIKA: 20+ years, stable company with highly valued support organization

Sep-15 Slide 16 Who / what is it for? Computer telephony developers Asterisk/Open Source Developers Linux developers who are keen to move to an embedded development environment “made easy” Automated processing tools eliminate the requirement for “hard core” embedded development skills Sample applications: IP-PBX IVR (self-service) Fax server Predictive dialing Alert notification Logging

Sep-15 Slide 17 Features Pre-installed default Asterisk config files Audio line-in/line-out (music on hold / paging) One standard FXS port Support for FXO/FXS/BRI modules Power fail transfer ports Fully customizable Cross-compile environment with top-level GUI 2 x 20 programmable LCD Dynamic thermal management (fan) Platform with Open Development Environment

Sep-15 Slide 18 Design Unique Desk mount/stackable Small (only twice the size of a router)

Sep-15 Slide 19 Design Unique Desk mount/stackable Small (only twice the size of a router) Wall mountable

Sep-15 Slide 20 Design Unique Desk mount/stackable Small (only twice the size of a router) Wall mountable Easily private labeled

Sep-15 Slide 21 Capacities 75 VoIP end points 32 simultaneous conversations 1 standard FXS port in every unit Up to 8 additional FXS ports Up to 8 FXO ports Up to 4 ports/8 channels BRI

Sep-15 Slide 22 Hardware Processor Embedded AMCC Power PC 440EP 533MHz 1,200 mips Supports floating point and MMU Memory Internal flash – 256 MB Internal RAM – 256 MB External SD flash Voice mail Prompts Configuration files Custom settings NO hard drive USB

Sep-15 Slide 23 Fan Only runs when temperature exceeds a threshold Variable speed Built-in temperature sensor Can monitor temperature through OS Hardware

Sep-15 Slide 24 Fan Only runs when temperature exceeds a threshold Variable speed Built-in temperature sensor Can monitor temperature through OS One FXS port standard built in to every unit Hardware

Sep-15 Slide 25 Fan Only runs when temperature exceeds a threshold Variable speed Built-in temperature sensor Can monitor temperature through OS One FXS port standard built in to every unit Expansion modules max 2 per system 4 port analog FXO/trunk with 1 port PFT 4 port analog FXS/station with 1 port PFT 2 port/4 channel BRI Hardware FXO/trunk FXS/station BRI

Sep-15 Slide 26 Hardware Ports Ethernet (10/100) USB (v1.1) Audio In/Out RS232/Serial (programming)

Sep-15 Slide 27 Hardware Ports Ethernet (10/100) USB (v1.1) Audio In/Out RS232/Serial (programming) Display Liquid crystal (LCD) 2 x 20 character Backlit Invertible for wall mounting API controlled Toggle button – Changes display

Sep-15 Slide 28 Hardware Power /system status LED

Sep-15 Slide 29 Hardware Power /system status LED Reset button Remotely accessible function

Sep-15 Slide 30 Hardware Power /system status LED Reset button Remotely accessible function External brick power supply NA or Europe Includes EMC filtering

Software – Customizable Packaging Full suite of PIKA voice processing applications tone detection and generation play/record VoIP Fax conferencing echo cancellation Bootloader (uBoot 1.3) linux kernel (stripped down PIKA version) PIKA HMP and Grandprix High Level API drivers

Software – Customizable Packaging Asterisk (can be removed) Asterisk GUI 1.4 (can be removed) PIKA Fax Busybox (binaries linux tools such as ssh, wget) SQlite3 (database) Httpd (webserver) PHP5 with support for SQLite, XML, PDO, etc. NTP, DHCP (client), TFTP (server and client), VLAN, DNS Dropbear (for ssh access)

Software - Additions Ability to add any software package that your application requires such as... Libraries for processing audio – MP3 libraries Pearl SOX – Audio Library Java Apache Check the PIKA Warp Community for regular additions

Sep-15 Slide 34 APIs To access telephony hardware if not using Asterisk … High level Grandprix API Low level HMP API these are the same PIKA APIs that are used on standard boards Sample code available from PIKA website Additional appliance specific APIs have been added to the SDK control the audio in/out ports and the LCD Note: In Asterisk, audio ports are referenced in the dialplan and the LCD is integrated into the channel driver but can be changed

Regulatory Approvals North American telecoms and safety (FCC/UL/CSA) European Union (CE) RoHS compliant Others upon request

Sep-15 Slide 36 PIKA’s Development Kit “PIKA Application Development Suite” (PADS) What is it? a software package installed on any standard x86 Linux computer creates ALL the software that will run on the PIKA Warp Appliance automated process for converting code for the appliance Why is it necessary? the appliance has a different processor (embedded) and different memory (no hard drive) than a standard PC

Sep-15 Slide 37 PADS development process PADS runs on any Linux X86 PC connects to WARP appliance via LAN/RS232 Functions conversion/compression from PC to AMCC CPU, burns image tracks location where source and destination files are stored simulates embedded AMCC CPU on regular PC for developers Input source code, locations of files Output converted and compressed files that can be loaded on Warp Linux distro independent

Sep-15 Slide 38 The PADS Process – Step #1 Select which software packages you want to include Asterisk – yes or no? Asterisk GUI – yes or no? SQlite Database – yes or no? DNS – yes or no? PIKA Media Processing – yes or no? Busybox – yes or no?

Sep-15 Slide 39 The PADS Process – Step #2 Hit ‘GO’ Downloads source code from the internet for all packages selected Cross-compiles and prepares the code for the appliance

Sep-15 Slide 40 The PADS Process – Step #3 Run “make image” command to create the ‘image’ file created by PADS. Copy this to the WARP via serial or ethernet, and run warploader. Every time the appliance is turned on it will run this code

Sep-15 Slide 41 The Benefits of PADS Much less technical knowledge of an embedded environment required Much less setup time Portable mechanism from machine to machine in case replacement or duplication is required Automated process makes the image easily reproducible

Sep-15 Slide 42 Upgrading boxes in the field Copy new image files (created by PADS) to the appliance in the field Run the ‘burn-in’ program Re-boot the appliance Can all be automated No truck-roll required

Sep-15 Slide 43 PIKA Warp Community

Sep-15 Slide 44 blog

Sep-15 Slide 45 Sample code

Sep-15 Slide 46 Xtras

Sep-15 Slide 47 Pricing / Schedule Pricing very competitive with PC using CTI card(s) list price can be found on PIKA Web store – discounts available for volume $609 USD for “IP only” system Availability development and Beta completed customers available NOW! BRI – late Q4 GSM – projected 2nd half 2009

Sep-15 Slide 48 Major Differentiators Customizable software development platform (PADS) Reliability power fail transfer ports solid state /no hard drive dynamic thermal management (fan) Hardware telephony features single built in FXS port audio in/out ports optional modules (FXO/FXS/BRI)

Sep-15 Slide 49 Major Differentiators Programmable display Easily brandable Unique look Proven voice applications

Green Friendly Uses 18 times less energy than a PC with boards power supply – low power usage 20 w = 175 kwh per year versus 350 w / 3000 kwh per year for PC with boards 10 times less end-of-life disposal space 100% lead free enviro-safe paint outer packaging is 100% recycled materials

Sep-15 Slide 51 Summary PIKA WARP is a cost effective, solid state, computer replacement Offers many hardware telephony features that other appliances don’t have PADS is a unique application customization environment For more information (Community)

Sep-15 Slide 52 Thank you for your time! Questions? Please use the Question feature