N E W Y O R K S T A T E B A R A S S O C I A T I O N Dave Adkins Chief Technology Officer and Director of Content

N E W Y O R K S T A T E B A R A S S O C I A T I O N Ways we use video 1.CLE Promotion 2.Membership Recruitment 3.Training/Support 4.Advocacy/Leadership 5.Section Webinars 6.Other uses 7.How do we do it?

N E W Y O R K S T A T E B A R A S S O C I A T I O N 1. CLE Promotion

N E W Y O R K S T A T E B A R A S S O C I A T I O N

N E W Y O R K S T A T E B A R A S S O C I A T I O N Content Repurposing Repurpose CLE Video in non-credit ways Shoot Q&A with speaker for promotion and members’ only content

N E W Y O R K S T A T E B A R A S S O C I A T I O N Advantages of YouTube Free… Channels Branding People are already there

N E W Y O R K S T A T E B A R A S S O C I A T I O N 2. Membership Testimonials Pathway to the Profession Use of video for younger audiences (students)

N E W Y O R K S T A T E B A R A S S O C I A T I O N Section Recruitment

N E W Y O R K S T A T E B A R A S S O C I A T I O N 3. Training/Support Section Leaders Conference –Capture Experts –Short form – 5 minutes –Evergreen – use over and over Website Usage Community Tutorial

N E W Y O R K S T A T E B A R A S S O C I A T I O N Leadership Training

N E W Y O R K S T A T E B A R A S S O C I A T I O N Web Tutorial

N E W Y O R K S T A T E B A R A S S O C I A T I O N 4. Advocacy/Leadership Substantive Reports Issues, Legislative Activity House of Delegates

N E W Y O R K S T A T E B A R A S S O C I A T I O N 5. Section Webinars

N E W Y O R K S T A T E B A R A S S O C I A T I O N 6. Other Uses Special Committee Meetings Remote Interviews Event Marketing – include video in messaging Up our game of Social Media – draw followers to the content

N E W Y O R K S T A T E B A R A S S O C I A T I O N How do we do it? Equipment Software Staff Hosting Part of Media/Marketing Plan One more tool for communicating/marketing/promotion

N E W Y O R K S T A T E B A R A S S O C I A T I O N Future… JIT Training –How to use a new form Non-MCLE content Enhance electronic versions of our publications online and in our apps Enhanced Archive of Meetings