Generating Direct Sales Through the Internet Making Yourself Visible, SEO and the Role of Your Company Website

Agenda Finding Parts on the Web: The Consumer JourneyA Quick Look at How Google Prioritizes Results3 Things You Can do in Less Than 1 DayFull Transformation: Streamlining Your WebsiteTools to Manage it AllWhat PartCycle is Doing for Suppliers 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

The Consumer Journey Starts on the Web auto parts supplier

Vehicles have parts and parts will fail Vehicle repair needs are often unexpected and unplanned When consumers need to make a purchase they use internet search engines to start their buying process Many parts suppliers fail to present themselves well on the web There is huge opportunity for differentiating your business Consumer Realities 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Consumer Realities – They’re looking for you! Source: Understanding Consumers’ Local Search Behavior, Research by Google | Read more in the full reportRead more in the full report 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Consumer Realities – They want to buy 1 in 3 consumers perform a search on a smartphone before visiting a store 50% of consumers visit a store within a day of their local search 91% of small business websites aren’t optimized for mobile 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Consumer Realities - They want specifics Source: Understanding Consumers’ Local Search Behavior, Research by Google | Read more in the full reportRead more in the full report 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Understanding Google Search Results

What Matters to Google? PRE QUA LOCCON OPT TRU Google ranking is a combination of many factors On-the-page + Off-the-page 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

What Matters to Google? PRE WEB PRESENCE QUA TECHNICAL QUALITY LOC LOCAL CON CONTENT OPT TECHNICAL OPTIMIZATION TRU TRUSTWORTHINESS OFF-THE-PAGE ON-THE-PAGE 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Let’s take a look….

Improving Your Rank: Three things you can do in less than a day 123

Claim your Google+ Visit Page Claim your Business or Create Your Page 1 2 Verify your address and provide more information (Hours, Contact info, etc) Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Ask for Reviews From Customers THANK YOU FOR YOUR PURCHASE! If you were happy with our service, please write a review on our Google+ page and let everyone know! et Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Perform an Audit of Your Website Ensure your website displays the information users are looking for: Location Business Hours Phone Number Directions to Your Business Link to Google+ Make sure all of this information is clearly displayed near the top! 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Full Transformation: What to do with Your Company Website

WHAT YOUR WEBSITE SHOULD AND SHOULDN’T BE Informative about your business (address, phone number, hours of operation) Up-to-date Information Modern, Clean Design Mobile Friendly Outdated Don’t use images that aren’t visually appealing Don’t bury information If you can’t do it well, don’t do it at all 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

“It's actually better to have no website at all than to have one that makes your business look bad.” -Entrepreneur Magazine 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Going all the way – Technical SEO Download the full SEO Periodic Table from searchengineland.com 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

The PartCycle Site Optimization Toolbox Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

Here are a few things we’ll be doing for you with the PartCycle Marketplace

We’re going all the way, and bringing you with us! We’re optimizing part pages, all the time We won’t stop, even if we achieve SEO perfection PartCycle is built to drive customers directly from search results to your parts We always stay up-to-date, if something changes- we will change with it 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE We’re Great at Search

We’re going all the way, and bringing you with us! We’re tying your supplier profile into our technical SEO Our supplier rating system will be tied directly into Google Marketing your parts is our business, so we have a huge budget going directly to online advertising Our site will focus on improving your Presence &Trustworthiness We’re Great at Online Presence 2015 Copyright PartCycle Technologies, LLC PARTCYCLE MARKETPLACE

We’re going all the way, and bringing you with us! We’re building modern integrations that are simple to implement You won’t find an easier experience, anywhere on the web PartCycle is building a seamless experience on all devices 2015 Copyright PartCycle Technologies, LLC Our software development process let’s us build new features quickly PARTCYCLE MARKETPLACE We’re Great at Amazing Technology

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