Creativity Tools Prepared by Jamal Yousef

Creative & Imaginative solutions (Tech. & Artistic) Reversal - Improving Products and Services SCAMPER - Generating new products and services Attribute Listing, Morphological & Matrix Analysis - Creating new products, services & strategies Brainstorming - Generating many radical ideas Reframing Matrix - Looking with different perspectives Concept Fan - Widening the search for solutions Random Input - Making creative leaps Provocation - Carrying out thought experiments DO IT - A simple process for creativity Simplex - A powerful problem-solving process

Tech. Creativity: Structured & Lateral Thinking Our brains are pattern recognition for faces, language, and handwriting. Not like computer Recognize Object and situation quickly Solutions based on previous solution to similar problem Come up with startling, brilliant and original solutions to problems and opportunities Generate completely new concepts and ideas, and brilliant improvements

Reversal Ask Opposite of question you want to ask. E.g: How would I reduce customer satisfaction?

SCAMPER Check list help to change product Means: S - Substitute - components, materials, people C - Combine - mix, combine A - Adapt - alter, change function M - Modify - increase or reduce in scale P - Put to another use E - Eliminate - remove elements of functionality R - Reverse - turn inside out or upside down

Attribute List, Morphological Analysis & Matric Analysis List of product/service/strategy attributes Attributes are Parts, Properties, quality or design elements Tabulate all attribute through Brainstorming Mixing one item from each column. Evaluate & Improve the mixture

Brainstorming Developing many creative solutions lateral thinking process Two Type: Individual & Group (more efficient) How: Problem Definition Session Focus on Problem No-one criticizes Enthusiastic, uncritical attitude to have big contribution Welcome creativities (as much as) No train is followed Developing Ideas Noting down ideas (Flip Chart) At the end: Evaluation

expand ranges of creative solution Reframing Matrix different viewpoints (different people with different experience in different way) expand ranges of creative solution How: Put Q inside a middle of grid === > box around for each perspective Approaches: Looking a problem from view points: 4 Ps (Product, Planning, Potential Perspective, People) Profession Approaches ( viewpoints of different specialists)

'taking one step back' to get a broader perspective Concept Fan 'taking one step back' to get a broader perspective approaches to a problem when you have rejected all obvious solutions Approach:

Random Input need fresh ideas or new perspectives during problem solving linking another thinking pattern into one we are using Approach: Random Noun (often helps that can touched or seen) Then start brainstorming

Deliberately stupid statements, to shock our minds Provocation Deliberately stupid statements, to shock our minds Think out of established pattern that used to solve problem Then examine its: consequence benefits circumstances …etc.

DO IT D - Define problem (why it happen repeatedly to get the root) O - Open mind and apply creative techniques (you may use other tools) I - Identify best solution (Decision Making Techniques) T – Transform (Action Plan)

SIMPLEX Sophistication of DO IT & Industrial-Strength Creativity Continuous Improvement Cycle Problem finding (by raising different questions) Fact Finding (competitors, costumers, services, market, product,..etc) Problem definition Idea finding Selection & Evaluation (Decision Making Techniques, Decision Trees, Paired Comparison Analysis and Grid Analysis, 6 Thinking Hats, Cost/Benefit). Select an idea Planning(Action Plan) who, what, when, where, why and how of making it work Sell Idea Action