“Convenience has never been so beautiful” Amos Ng Linda Lee Michelle Chin Rebecca Carchidi To the Bank of Mom&Dad

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion What we want: $14,944 What for? 2terms of schooling for the price of 1! But most importantly, EXPERIENCE!

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion Female Population Year Stats Can, 2006

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion Age: Population size: 78, % of Market Segment Students Age: Population size: 110, % of Market Segment Workers

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion o 99% wear high heels on special occasions and events (i.e. Clubs, bars, weddings) o 100% experienced pain from wearing heels SurveyMonkey.com

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion SurveyMonkey.com Free for consumer access: o Facebook & Twitter o Promotional Posters o Website o Metro, 24 hours o SEE magazine

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion

Bella Flats Competitive Analysis Market Strategy and Analysis Operations and Management Financials Risk Mitigation Conclusion Experience … Experience!

Amos Ng Linda Lee Michelle Chin Rebecca Carchidi

Marketing Competitor Information Operations Financials

Poster Advertisement Website Shoe Size Chart

Damn Heels Dr. Scholl’s Fast Flats

Tentative Work Schedule Other Suppliers

Costs Breakeven Year 2 Objective Sales

Unit Costs Variable Costs Revenue, Costs & Profits Start-up Costs WEM & Web Fixed Costs Southgate Fixed Costs

Breakeven Chart Breakeven Point

Shoe Size Survey Results Shoe Size Bella Flats Size Chart Small (5&6) Medium (7&8)

MUD Studio Stoneplain Rd, EDMONTON, AB Michele's Centre Cafe 9797 Jasper Ave, EDMONTON, AB

Shoppers Drug Mart London Drugs

Location: West Edmonton Mall (Kiosk)

*Supplier requested a minimum purchase order of 2000 pairs ** Supplier requested a minimum purchase order of 5000 clutches

* Shipping was calculated based on supplier’s quote of cost pertaining to $2,000/600 pairs of foot wear ** Based on similar weight of clutch and footwear, shipping was assumed to be about the same cost *** Moneris charges 1.72% of credit card transactions, as it is impossible to estimate the amount of customers purchasing through what medium, it is assumed all customers use credit cards for simplicity reasons.

Note: $355 is added to the first year of operating in Southgate Mall to cover equipment costs

Breakeven point = Fixed costs/(retail price-variable costs) =$14,944 1 /( )= 1,298 units. 1 Startup costs were used instead of yearly fixed costs since breakeven point occurs in the second month