To San Francisco October Organised by: The Trade Council of Iceland Icelandic Business Delegation

San Francisco, California Multi-sectoral mission to San Francisco: October

Objectives 1.Strengthen present business relations in the market. 2.Explore new opportunities, buying or selling. 3.Establish new business relations. 4.Look for strategic partnerships. 5.Identify new sales leads which can lead to concrete business deals. This is a multi-sectoral mission.

Who Should participate Participants can be: investors, producers, exporters, importers and service providers interested in: Strengthening existing relationships Exploring the area for investing and/or selling products and services Sellers and buyers looking for intersting business opportunities. Those planning to start business or building a strategic relationship with local companies.

Estimated costs for SFO delegation Expenses for each participant Flight (economy class) ISK: Hotel expenses 4 nights in San USD 250ISK: Delegation participation fee with partner search service ISK: Total estimated cost. excl. daily expenses with partner search service ISK: Delegation pariticipation fee for exploratory mission ISK: Total estimated cost. excl. daily expenses without partner search serviceI SK: NOTE! 1)These expenses are an estimate and meant for guidance only. 2)In order to maintain an important level of standard and comfort, the group meetings will be held in 4-5 star hotels 3)Expenses presented here do not reflect the actual total cost of a promotional campaign 7 th – 11 th OCTOBER 2006

Individual company costs Partner search Travel, hotel and transport Joint costs Publication of brochure/leaflets Promotional campaign in SFO Local transportation cost in SFO Reception costs Rent of facilities, refreshments during meetings. Main expenses

Example of stand organisation

Why a Business Delegation? A Business Delegation is a cost effective event for companies. Within a few days they can visit and meet with prospective trade partners. A Business Delegation is an opportunity for companies to ‘test’ new markets, establish useful contacts, learn about the culture and business aspects of the countries. A Business Delegation is an opportunity to network with other participants of the trade mission. A group of companies from more countries are more likely to generate general interest from the market environment visited.

Example of meeting room facilities

Project Time Line 25 th of Aug. Deadline for application with company profiles and description of preferred partners delivered to the Trade Council 05 th of Sept. Target group list for San Francisco ready 5-10 th of Sept / inivitations sent out, using the target group list. 10th of Sept. Deadline for delivering all material (pictures) for brochure to the Trade Council th of Sept Press Release in SFO 1 th of October Meeting plan for business meetings ready and sent to participants 7 th October Departure to San Francisco

Example of meeting room facilities

Agenda October 7-11 Saturday October 7 departure for San Francisco w. FI617 17:10 arrive SFO 19:05. Sunday – Resting, possibe excursion to Napa valley Monday 10:00Meeting for the Icelandic participants of the Trade Delegation; Briefing on important elements of doing business in the US. Participation from local experts on marketing in the Bay area. marketing in the bay area – Do’s and Don’ts? 12:30Light lunch - Tade show from Iceland, Presentation on the business environment in Iceland to an invited audience from the business community. 13:30Business to business meetings with companies that have been approached through the partner search services of the Trade Council 17:00End of business meetings Evening: Networking buffet. Participants have an opportunity to ivite special guests of the delegation to the dinner

Tuesday and Wednesday 09:00 Continued B2B meetings and follow up from previous day 13:00Company visit / Study tour to a prominent company in the Bay area or in Silicon Valley. Choice of company to visit will be tailored to the needs of the delegates Wednesday October 11 23:35Departure from San Francisco to Iceland Thursday 15:00Arrival in Iceland Agenda (cont.) Explanations: 1. B2B are meetings organised with the participation of possible importers, agents and retailers, etc., present for the promotional campaign. 2. Private meetings are intended for those that have organised their own meetings, as well as providing the opportunity to follow-up on any interesting group meetings. 3. Dates for the programme of the business delegation are subject to changes.

Choice of hotels In San Francisco To be confirmed Negotiating with a few hotels for rates around USD /night

Travel Itinerary Suggestion: SATURDAY7 OCT.FI 67117:10REK-SFO19:05 DURATION 8:55 WEDNESDAY 11. OCT.FI 67023:35 SFO- REK14:55 (12 OCT) DURATION 8:20 SATURDAY 14. OKTFI 67023:35 SFO- REK14:55 (15 OCT) DURATION 8:20 -RESERVATION NUMBER(S) -ISK Incl. tax *Ekki um að ræða eiginlega hópferð, svo hver og einn sér um að panta flug fyrir sig en þar sem sætaframboð er takmarkað hefa verið tekin frá nokkur sæti á ofangreindum dögum og númeri sem þátttakendur geta notað til að fá hópfargjald. búin að taka frá 20 flugsæti; út 7.okt og 10 sæti heim 11.okt og 10 sæti heim 14.okt.

Further information will be provided by: Trade Council of Iceland Svanhvít Aðalsteinsdóttir Tel: / GSM Fax: