EE Marketing Meeting, Munich, 26-27.07.2007 1 EE AREA MEETING BIG Project.

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Presentation transcript:

EE Marketing Meeting, Munich, EE AREA MEETING BIG Project

EE Marketing Meeting, Munich, BIG Project BIG platform project is a strategic project for the group working on all 100 – 150 – 200 L wall hung and 200 – 250 – 300 L floor standing electric water heaters. Factories concerned by the project are Namur, Valence, Chartres Unification and standardization are the first main goal of the project in view to reduce complexity and cost of products. But more than cost reduction or standardization, other main objective is to define the ideal segmentation and value proposition of the products for the markets The Project

EE Marketing Meeting, Munich, New Big Project The Range Immersed Heater Dry HeaterTitanium +Protech Larger inspection flange (110mm) Top Packaging Magnesium Anode Anti-scale heating element Heating light Front Temp. Regulation BEST Electronic Visual Display Multipower 3kW V / FS V / 300 FS V / FS Forced tank protection system with tension supply Very long tank life

EE Marketing Meeting, Munich, New Big Project The Range Immersed Heater Dry Heater Titanium + Protech

EE Marketing Meeting, Munich, Ariston Offer – Wall Hung Immersed HeaterDry HeaterProtech

EE Marketing Meeting, Munich, Ariston Offer – Wall Hung Value proposition: ECO mode (patented MTS) ENERGY SAVING by : 1.ECO DELAY: optimization of the night charge period 2.ECO SETPOINT: record of the customer way of use and optimization of the set-point temperatures to save energy SAVE of 30% thermal heat losses Titanium +

EE Marketing Meeting, Munich, Ariston Offer – Floor Standing Immersed HeaterDry HeaterProtech

EE Marketing Meeting, Munich, Ariston Offer – Floor Standing Titanium + Value proposition : Titanium + ECO mode (patented MTS) 1.ECO DELAY : optimization of the night charge period 2.ECO SETPOINT : record of the customer way of use and optimization of the set-point temperatures to save energy SAVE of 30% thermal heat losses

EE Marketing Meeting, Munich, Floor Standing – New Supports

EE Marketing Meeting, Munich, EE AREA MEETING BIG Project Thanks