Sync or Swim Other income streams for your music Craig McGahey Music Supervisor and Music Library owner Mama Dance ! Music Solutions Mama Dance ! Music Library

Recent Work TV ads – Commercial tracks – Pick n Pay (Parlotones), Guiness Malta (Skwatta Kamp), MTN (Goldfish), Engen (Gang of instrumentals), PEP (KB), FNB (12 tracks), Shoprite (Isley Brothers), Shoprite (Shosholoza remix), Nissan Micra (Skwatta Kamp), Tiger beer TV ads - Mama Dance ! Music Library tracks – KFC, Nandos, Chicken Licken, Glenmoranjie whiskey, Sprite, MTN, PEP, Knorr, Heineken Films – Adopted, Death Race, Triomf, Prime Evil, Twist TV shows – many SABC, ETV, MNET, DSTV programmes Premium CDs – Pampers, Johnny Walker, Baileys, TV channels – ESPN, Travel Channel

Various types of media using music 1 - Advertising – TV, Radio, On line… 2 – Film, TV, Doccies, DVDs 3 – Corporate Videos, presentations, DVDs 4 - Premium CD’s and Covermount CDs

Three types of music used for syncs 1 – Commercially released Music (Chart music) 2 – Production, Mood or Library music 3 – Original composition or commissioned scores

Commercial or Chart Music From Major label and publishers, indie labels, Independent artist releases… Usage fees depend on popularity of song and artist (eg for a 1 year TV ad could be R to R for a SA song) Complicated clearance process needing permissions from ALL copyright holders – artists, composers, record companies, publishers Music Search, Clearance and Copyright investigation services

Production, Library or “mood” music Specially created or sourced music for ads, TV etc.. Mostly instrumental and contains a wide variety of emotions/moods Used extensively on TV because of blanket license agreements between NORM and broadcasters Performance income from SAMRO All music pre cleared for sync use Mama Dance ! Music Library contains 1300 tracks, distributed online and on DVD to 600 facilities in SA. Distributed worldwide by SONOTON

Suggestions to Musicians and Composers Increase your artist and music profile Make contacts with people in advertising, Film and TV Think of brands that match your music Always make instrumental versions of your mixes (these could be added to production music libraries) Check what existing usage agreements Music Libraries have. (for example only NORM libraries have deals with all three broadcasters - SABC, ETV and MNET) Never give away your music for free Ask advice from people in the industry – music supervisors, publishers, record companies, producers