+ Social Media and The Live Music Experience Sarah Greenberg #uwsmc Treatment Nov. 9, 2011.

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Presentation transcript:

+ Social Media and The Live Music Experience Sarah Greenberg #uwsmc Treatment Nov. 9, 2011

“Concert-goers want to be engaged, and now with social technology they expect higher levels of engagement than ever.” -Russell Wallach, President of LiveNation Network 65% of consumers share live music experiences via social networks 56% upload related photos 31% write reviews of their overall experience

+ 5 Ways Social Media has Changed Live Music 1. Discovering events 1. Connecting at events 1. Experiencing the events 1. Sharing the experiences 1. Archiving your personal, live music history

+ Discovering Events Social Tools for Live Music Discovery Forums, discussion boards, blogs: Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates, tour reviews) IE: Artists’ Facebook Pages Artists’ MySpace Pages Live Music Applications Finding live music near you has never been easier!

+ Live Music Applications BandsInTown (2,700,000 Monthly Facebook Users) BandsInTown Web Application, Mobile App, Facebook App, Facebook integration, Twitter broadcasting Favorite artist tracking Track past and future tour dates Never miss a concert again - Export upcoming concerts to your calendar Songkick (212,000 Monthly Facebook Users) Songkick Based on favorite artists, current location, and your iTunes library Songkick recommends shows for you. “I was there.” Eventful (80,000 Monthly Facebook Users) Eventful Not just concerts: Festivals, sporting events, popular nightlife events, conferences Demand feature Facebook Events “Facebook is, I think, the most used events application on the web” Mark Zuckerberg He’s probably right, but the statistics for Facebook Events not public

+ BandsInTown Dashboard

+ Songkick - “I Was There”

+ Experiencing the Events Follow along with real-time set-list updates and conversations Twitter Forums/Discussion Boards Big Live: Real-time sharing between people watching online concerts-chat capabilities Loudie: Geared towards people at the actual show. GPS feature checks you in at certain venues—comment/share in real-time while at show Live Concert Streaming iClips $9.99/show Real-Time chat with other viewers Live Stream Spotify YouTube Live For those of us that couldn’t make it to the show….

+ Sharing the Experience Social Media communities are being created around specific events to promote fan engagement, drive ticket sales, and establish a year round connection. Before the Show—Create “Band Awareness” (or Event Awareness), Drive ticket sales During the Show—Social Media & Mobile integration enhances overall experience with real-time sharing After the Show—Even if you forget what happened at the event, there is a digital record and community to remind you. Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$

+ Sharing the Experience: Before

+ Sharing the Experience: During The creation of Mobile Apps for music festivals is a recent trend. The Hangout Festival will likely model its mobile app after Bonnaroo’s 2011 App which included: Interactive maps of the festival, with car or campsite tracking Schedule/Line-Up so that you don’t miss your favorite act Friend finder Info about the bands Ability to purchase bands’ iTunes tracks Photo/Video Uploads Facebook & Twitter Integration

+ Sharing the Experience (After)

+ Archiving Your Personal Live Music History Concerts have always been shrouded in secrecy. Fans were lucky to get a few photos, a live CD once in a while, or if it was a truly spectacular performance, a DVD (or VHS!) Now there is a digital record of most live performances, either in pictures, set-lists, videos and reviews. Connect with friends you met at the shows Social community around events lasts even after the show 10 years from now you will be able to re- live the concerts you went to

+ Summary Social Media is enhancing the overall Live Music Experience For people at the show, or people who wish they were at the show For both new and established musicians Create “Band Awareness” Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows Final Thoughts Quality of music in general and live performances will be held to a higher standard than ever before. New ability for music discovery  higher demand for live events, live downloads, live streaming I believe that as more artists embrace live music and social media, we will see a shift in the music industry and how these artists’ make money. (Since its definitely not from CD sales!)

References -Using Social Media to sell out live music events -Q&A Live Nation Exec on how social media and mobile tech are completely changing live music -8 ways to improve your live event with social media : planning/ planning/ -Social Music: 5 ways to find concerts near you -Live concerts come to YouTube and Vevo this summer: concerts/ concerts/ -Spotify to start streaming live concerts: concerts/ concerts/ -SongKick Info -Zuckerberg: “Facebook is, I think, the most used events application on the web.” application-on-the-web/ application-on-the-web/ -20 top social media marketing tools for musicians: tools/top-social-media-marketing-tools-for-musicians/ tools/top-social-media-marketing-tools-for-musicians/ -Social Media Music Metrics: