DONNA HAMILTON Assistant Vice President Web Communications.

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Presentation transcript:

DONNA HAMILTON Assistant Vice President Web Communications

Reaching our audience where they are.

Half of students have looked at a campus website on a mobile device.* 33.5 million mobile phone owners now watch video on their phones. ^ Smartphone users now outnumber users of more basic mobile phones within the national adult population. + 67% of adults ages own smartphones. + * Noel-Levitz; ^ Nielsenwire, May 3, 2012; + Pew Internet, March 1, 2012

Update contact information Volunteer registration form Mobile giving form – for all of UC, not just alumni Linked from m.uc.edu and m.uc.edu/alumni

Alumni Mobile Promotion Timeline & Next Steps Mid-May 2012 In conjunction with Alumni Weekend Foursquare Check-in Challenge Introduce mobile giving message Preview year-end alumni participation campaign

Mobile Resources Mobile site m.uc.edu Mobile Help uc.edu/mobilehelp

Why Pinterest? engagement, helps people become more familiar with UC, can drive traffic to website. Especially good to promote our beautiful campus – one of our differentiators – and visual news/items. Visibility

ProudlyCincy strategy support fundraising goals cultivate alumni engagement Determine relevance find niche test and learn Collaborate with UC

UofCincy repins items Extra traffic to gobearcats website.

Why should I use it?

Which medium is best?

How many hours do I need to spend?

How do I know if we’re successful?

Sproutsocial.com

uc.edu/ucomm/web/social_media/resources.html OR uc.edu/web and navigate to desired resources

@dhamilton007