The Art and Science of Influence Rhetoric The Art and Science of Influence 1

The Rhetorical Tradition Advocates that: Truth by nature is dialectical Rhetoric is an Art Rhetoric is a humane study

Rhetoric as Art and Science Dialectical Nature Reality depends on symbols Our reality is created by and rooted in and shaped by our symbols Example—Orwell’s 1984 Reality is probable A stream of truth and untruth with truth revealed in conversation (Plato) In the absence of such a dialogue evil results Example—Nazi Germany and group think

Rhetoric as Art and Science Continued Rhetoric is an Art Three parts to the Art Theory—principles, statements , description that control and predict a situation Model—pictures, examples, lessons Practice—do it again an again Trilogy of this Art Rule bound—Dale Carnegie's or Toast Masters are examples Rule less—anarchy or just talk, stream of consciousness Rule guided—Aristotle, speech text book

Rhetoric as Art and Science Continued Ultimate End of Rhetoric (four characteristics) Promoting the common good Providing freedom of choice (physical safety) Admitting when wrong Allowing the audience to make informed decisions (psychological safety)

What is the difference between art and science? 2

Talent Theory Practice Isocrates helps: Talent Theory Practice 3

A gift from the gods Myth The Rhetoric Wave Rhetoric was first: A gift from the gods Myth The Rhetoric Wave 4

Perspectives on the Rise Fall of Rhetoric's Origins: The Rhetoric Wave Perspectives on the Rise Fall of Rhetoric's Origins: God/Myth? “heavenly” The Church Age Pre-sophists Post Modernism: Contemporary Sophists ? In the Beginning the “Word”? Protagoras/Aristotle? Romans Enlightenment/Science Natural/Human? “earthy”

Rhetoric Today Attacks Flattery, cookery, knack (Plato) Returns Alluding-to play (Kant) To cancel the Truth (Philosophers) Returns Jobs Marriage Success Organize information 5