Product Charity for people who are dealing with the after math of natural disasters

Idea Experiential interactive campaign which consists of… An experiential and interactive event/game.

Event There are installations around London on a public street, giving a hint to what’s going on and what street to go. People read this and goes a couple of streets down from where they are. They all see this massive tsunami which is actually a card board cut out. There’s an information board which gives them information and urges them to download our app which is a game. When they come round to downloading the app they will hold up there camera and see the aftermath of the tsunami it gives clues on where to go. They go to each installation and it interacts with the mannequins. Your job is to save them, once you save them a caption will come up “If you really want to help, please donate.”

Installation This is instalments in London that will be placed near by the tsunami. They will be people who are trying to get away from the water, but are really mannequins. Underneath them it will guide you on where you need to go.

This is an example of what the installation would look like. This would be one of many (which aren’t all clinging to lamp posts) This gives the direction of where you need to go for the tsunami. As well as it interacts with the app and you could save them!

Tsunami This is a card board cut out of a real looking tsunami To give off the effect that you are about to be engulfed in water.

This is an example of what the tsunami would look like. Then it would have an information board which tells you to download the app.

App This is an app that only works on certain streets in London that gives off the effect that the city has been effected by a tsunami. As well as it being a game to save the people clinging on around London (the instalments).

How it works You turn on the app (that is free) and It will have a start menu for the game. When you turn it on it can only work in a certain area and it will show you the after math of the tsunami when you hold your phone up like your taking a picture. You have a map which shows you where you need to go You get to the instalments around the area and they ask you to help save them. Once you help them they will say “If you really want to help please donate”. It will have a yes or no option. If you click “yes” you could donate through the app and help people lives.

Example This is what it would look like it you were at the London eye for example

THANK YOU