Announcements Today’s Class: E-Commerce/E-Business (Ch7) Web 2.0 and Social Networks (Ch9) Emerging Technologies (TG3) Tues. Scenario Project Workday Excel Solver Tutorial

CHAPTER 7 E-Business and E-Commerce

Can you name some of the first e-commerce companies? Books Auction Site What about: E-Commerce/E-Business

Overview of E-Business and E-Commerce Definitions and Concepts Types of E-Commerce Major E-Commerce Mechanisms E-Commerce Models Benefits and Limitations of E-Commerce

Definitions and Concepts E-Commerce & E-Business Pure versus Partial Electronic Commerce depends on the degree of digitization involved.

Types of E-Commerce 1. Business-to-Consumer (B2C) Amazon 2. Business-to-Business (B2B) Salesforce 3. Consumer-to-Consumer (C2C) Ebay 4. Business-to-Employee (B2E) UNCW

Major E-Commerce Mechanisms 1. E-Storefronts 2. E-malls 3. Auctions Forward Auctions Reverse Auctions © ZOONAR GMBH LBRF/Age Fotostock America, Inc.

Benefits of E-Commerce Benefits to organizations Makes national and international markets more accessible Lowering costs of processing, distributing, and retrieving information Benefits to customers Access a vast number of products and services around the clock (24/7/365)

Limitations of E-Commerce Technological Limitations Lack of universally accepted security standards Insufficient telecommunications bandwidth Non-technological Limitations Perception that EC is unsecure Unresolved legal issues

Communitainment Communitainment is the blending of community, communication, and entertainment into a new form of online activity driven by consumers. Predictions: consumers will shift more than 50% of their content consumption over the next decade to communitainment formats (e.g., social networking, video, and photo sharing sites), displacing traditional forms of media content like TV, magazines, and large Internet sites.

Issues in E-Tailing 1. Channel conflict 2. Order fulfillment

Disintermediation A key issue is disintermediation

CHAPTER 9 Tech Guide 3 Organizational Use of Social Media & Emerging Technologies

Chapter Opening Case: From Social Networks to Social Commerce PROBLEM: Local Advertising for businesses Building a client base SOLUTION: Social Commerce Is this good or bad for small businesses?

Small Business Applications

Emergence of Web 2.0 Web 1.0 => Content Consumption, most users consuming information from websites (creation of information limited to those with websites) Web 2.0 => Content Creation and Information Sharing Collective intelligence (Wikis) Remixable applications and data (Mashups) Social interaction (SNSs)

Positions in Web 2.0 Brand Ambassador Digital Content Manager Engagement Coordinator Online Content Coordinator Social Media Analyst Social Media Coordinator Social Media Designer Social Media Strategist Positions include both internal and external management of social media

AJAX web development technique allowing refresh of only certain data Tagging a keyword or term that describes a piece of information RSS Provides information you want, when you want it, without having to surf to sites 9.1 Underlying Technologies Tagging RSS

Tagging Example: Geo-Tagging Tagging Tagging information on maps (ex. pictures, restaurants, etc.) Instagram moves to geo- taggingInstagram moves to geo- tagging Starbucks contestStarbucks contest

Tagging Example: Geo-Tagging

9.2 Web 2.0 Applications Many Web 2.0 applications use the underlying technologies just presented, including: Web 2.0 Media Blogs and Blogging Wikis Netcasting Crowdsourcing

Web 2.0 Media Video Music Photographs Provide user generated media content and promote tagging, rating, commenting and other interactions

Blogs Blogs: the actual site Blogging: the act of adding messages to a blog Blogosphere: collection of millions of blogs How can companies leverage these sites?  Small Businesses - Ex. Cooking BlogCooking Blog  Marketing purposes Marketing purposes  Public input Public input  Politics Politics

Wikis Site allowing anyone to post and make changes to material on that site Types: Internal External

Netcasting Distribution of digital media for playback on digital media players or PC. Podcasts Videocasts Organizational use: Training and Education News and Announcements Change Management Internal Conference iTunes University

Crowdsourcing Issue: Company has a problem that can not be handled internally Solution: Crowdsourcing (taking a job traditionally performed inside a company and outsourcing to a group – open call)Crowdsourcing

Social Networking Sites Sites allowing users to upload content to the web Content Consumption => Content Creation Organizational Uses: Internal External Personal Use: Online Identity Management

Other uses of SNS…. Iranian Election During the aftermath of the Iranian election in 2009, protesters’ only link to the outside world: Social Gaming Zynga – 90% of revenues come from users converting real cash into virtual currency (e.g. farm coins) Customer Engagement Effective use: Southwest and Customer Complaints Can also result in blunders: KitchenAid and WhirlpoolKitchenAid Whirlpool Make Sure You Know Who is Tweeting!

Aggregators Web sites that provide collections of content from the Web

Social Network Aggregator List of Social Network Aggregator programs and apps: Example: Seesmic (Web)Seesmic (Web)

Chapter 9 - Exercise Now that we have discussed the potential opportunities Web 2.0 applications can provide organizations, group with others in your row and discuss what types of social technologies can be used to solve the issues presented in the different scenarios.

Tech Guide 3 Emerging Technologies

TECHNOLOGY GUIDE OUTLINE Introduction Server Farms Virtualization Cloud Computing

Introduction Stages in the evolution of IT infrastructure: Standalone mainframe Mainframe and dumb terminals Standalone PC LAN Enterprise computing Cloud computing Mobile computing

Server Farms Source: Media Bakery Contain hundreds of thousands of networked computer servers. Examples : Google – estimated to use 900,000 servers.Google Facebook Server Farm

Virtualization Virtualization allows companies to make one server appear to be multiple, virtual servers. Benefits of Virtualization: Cost Savings (low number of physical servers) Enhanced Agility More Service Oriented Focus of IT Dept

Cloud Computing Tasks are performed by computers physically removed from the user and accessed over a network

Cloud Computing Services Cloud infrastructure as a service Use processing, storage, networking, etc. Amazon provides these types of services Cloud platform as a service Use programming tools Force.com allows users to develop in the cloud Cloud software as a service Use software hosted in the cloud