Editing dan Produksi Media Cetak Session 6 - Typography Ambang Priyonggo, M.A.

Outcomes... Students can understand and show the kind of types. Students are able to create nameplate using Adobe InDesign (Text Effect).

“Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning” [Maya Angelou) “ Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning” [Maya Angelou]

Typography Type is one of the most important design elements of any newspaper or magazine but one that is often overlooked. Type plays a major part in the look of any publication.

Clarity... The first concern of selecting a type is, of course, CLARITY. Type must be legible...

Meaning behind types... Like hand writing, typefaces reflect certain characteristics such as: refinement, dignity, boldness or strength. Properly used, they can convey the feeling or mood of a message. They may be WARM, BRISK, DIGNIFIED, MODERN or OLD-FASHIONED—whatever is needed to emphazize or suggest the thought expressed in the story.

STRONG (arial black) Weak (Browallia New) I am a conservative (Blackadder ITC) Easy-going person (Bradley Hand ITC)

What is type ? Type is a method of converting language into symbol that are readily understood by those trained to read.

What is Font? Font is a single design of type, usually available in a range of different style.

Serifs and san serifs Serifs= the small cross strokes at the ends of the main lines of a letter

Six main classes of types

Roman Roman is the type most commonly used for the text of magazines, newspapers and books. It is chosen because most readers are familiar with it and Because it is the easiest to read in smaller sizes and in lengthy articles. Roman types are divided into two classifications: modern and old style. The chief difference between modern and old style roman is found in the serifs. The old style letter has soft, rounded serifs, while the modern letter has heavier shadings and thin, clean-cut hairlines.

Gothic The gothic letter is constructed of lines of even weight. It has no serifs (known in the printing profession as "saris serif"); it is perfectly plain. Gothic type is popular for use on posters and as headlines.

TEXT Text type is sometimes referred to as "Old English." Text was the first type style used in the history of printing. Although it is still used frequently, it is generally limited to a few lines of copy. As far as newspaper work is concerned, it should be limited to something formal, such as religious announcements, prayers, programs and invitations.

Italic In italic type, the letters are slanted and made to match almost every reman, gothic and contemporary type style in use today. Italic is used in text matter to show emphasis. Although italic was originally used for text, it was rather hard to read in lengthy articles and it is seldom used for this purpose today.

Script Script typefaces have little connecting links, or kerns, that combine the letters and give them the appearance of handwriting. Script is suitable for announcements and invitations. Invitation

Contemporary The past 50 years have been highly significant in typographic history. The old gothics have had their faces lifted, and new streamlined faces have appeared everywhere. Contemporary type refers to the thousands of modern, artistic faces used in a variety of ways, such as advertisements, labels on cans and boxes, display composition and television commercials. In general, modern types feature more lightface than bold.

Anatomy of letters

Font Size Type in the UK and US is measured in point sizes Point 72 = 1 inch

8 pt type 10 pt type 12 pt type 14 pt type 118 pt type 24 pt type 28 pt type 36 pt type 48 pt type 72 pt type

What is leading? Leading is additional space inserteb between lines of type...

White space and leading White space is vitally important in the design of newspapers and magazines and is vital to the way they type looks and behaves...

Choosing the right types... Designers usually select serif and sans serifs. In this category, the variation of the types helps the designers present some text elements like headlines. Roman type or book is usefull as copy display. Script type or novelty (contemporary) can be used as logo or special theme since they can be contrasted with other types.

Contrast and Creativity One of the most interesting parts of the types is selecting and designing types from the perspective of visual creativity Creating stress in the headlines 1.Change the font size 2.Change the color 3.Change the form

Using Adobe inDesign: Text Effect Click on the text  Click effect (ctrl + alt + m)  Drop Shadow

Click on the text  click effect  emboss

Create picture in text 1. Open a new document (default page setup) 2. Select Type Tool (Shortcut: T) 3. Create a Text Box 4. Type anything (Large and bold font size recommended, for example: Impact, 72) 5. Select Selection Tool 6. Select Text Box (if not already selected 7. Type→Create Outlines (Shortcut: Shift+Ctrl+O) 8. Text should become Graphic 9. Select Graphic 10. File→Place 11. Select Image of Choice

References Rolnicki, Tom. E et. al Pengantar Dasar Jurnalisme (Scholastic Journalism). Kencana-Jakarta Frost, Chris Designing for Newspapers and Magazines. Routledge-London Rolnicki, Tom. E et. al Pengantar Dasar Jurnalisme (Scholastic Journalism). Kencana-Jakarta Johnson, Ron et al The Best Newspaper Design. 25th edition. The Society of News Design. White, Jan V Editing By Design: For Designers, Art Director, and Editors. Allworth Press.

T h a N k Y o u....