1 ASQ – What’s In It For Me (Us)? ASQ Minnesota Section 1203 Gary Floss ASQ VP, Board of Directors December 9, 2003

2 Topics to Cover ASQ - Who Are We? Our Challenges Voice of the Stakeholder

3 ASQ - - Who are we?

4 History Interest in quality control spurred by U.S. entry to World War II and growth in manufacturing to supply war materials Following government-sponsored quality courses, local organizations formed to share knowledge

5 History Founded in 1946, ASQ merged 17 regional quality societies Regarded as the premiere resource for quality information for more than 50 years Virtually every significant initiative of U.S. quality movement can be traced to ASQ or its members

6 Vision By making quality a global priority, an organizational imperative, and a personal ethic, ASQ becomes the community for everyone who seeks quality technology, concepts, or tools to improve themselves and their world.

7 Strategic Themes Serve the person Serve the business Serve the world

8 To be stewards of the quality profession by providing member value. To be stewards of the quality movement by providing increased society value from ASQ activities. Our Role in the World

9 Areas of Focus Manufacturing Service Health Care Education Global

10 Membership (as of 6/30/03) Honorary Fellows Senior Student Individual Sustaining _______________ Total Membership ,288 3,187 97, ______________ 107,121 As of 6/30/02114,476 3/31/03 104,023

11 Members by Industry Manufacturing Service Health Care Government Education Other 37.3% 31.4% 1.5% 3.0% 7.5% 19.3% 31.3%

12 Geographic Networking Groups Approximately 250 local chapters throughout North America (Sections) International Chapter for members outside North America

13 ASQ Regions Minnesota Section

14 Function-Related Networking Groups Community Quality Councils Committee Customer-Supplier Human Development and Leadership Inspection Measurement Quality Quality Audit Quality Management Reliability Service Quality Product Safety and Liability Prevention Statistics

15 Industry-Related Networking Groups Automotive Aviation, Space, and Defense Biomedical Chemical and Process Industries Design and Construction Education Electronics and Communications Energy and Environmental Food, Drug, and Cosmetic Government Health Care Software Textile and Needle Trades

16 Products and Services Quality Progress magazine Certification Publications Education Journals Quality Information Center ASQ Six Sigma Forum Quality Marketplace Standards Customer Satisfaction Index Baldrige Award Alliance for Quality Learning QuEST Forum

17 Our Challenges?

18 ASQ Futures Study – 2002 Key Forces 1.Quality must deliver bottom line results. 2.Management systems will increasingly absorb the quality function. 3.Quality will be everyone’s job. 4.The economic case for a broader application of quality will need to be proven.

19 ASQ Futures Study – 2002 Key Forces 5.Global demands for products and services will create a global work force. 6.Trust in business leaders and in organizations will decline. 7.Customer expectations will rise.

20 The Future - ASQ ASQ actions to be: Customer-sensitive, market-driven Responsive, with sense of urgency Agile, flexible, adaptable in delivering products and services to market Diverse in membership and thinking Relevant, significant, and accountable to members Altruistic, public minded, and ethical

21 Strategic Themes Priority 1 – Support the quality profession in its efforts to grow in value in the workplace and community. Priority 2 – Assure workplace value through the skills and tools we offer.

22 Strategic Themes Priority 3 - Prove the economic case for quality. Priority 4 - Assure that a vital, growing Body of Knowledge is accessible to everyone. Priority 5 - Re-create ASQ to become a community of choice.

23 Strategic Themes Priority 6 – Make sure the world knows the importance and value of quality. Priority 7 – Support people who believe that quality can make a difference. Priority 8 – Grow and use the impact of quality in every segment of the economy.

24 Branding and Image

25 New Member Model one of the ways that ASQ is seeking to meet the challenges of the future

26 Key Concepts 1)Multiple avenues of access 2)Varying degrees of involvement determined by individuals 3)Multiple relationship options 4)Establish member and customer communities

27 ASQ Experience—Continuum individual experience organizational/company experience consumerpremier knowledge/learning webinars booksonline training self-directed conferences classroom certification exec/leadership networking basic/web local/industry local volunteer career growthgrow business nat’l volunteer exec peers shape quality methods/tools basic/free info 2 nd level/web? books coursesimplementing sharing instructing advocate standards

28 Quality Body of Knowledge another way of meeting the challenges of the future

29 This is the stuff we’re made of Theories and concepts Technologies to implement Tools to apply to real world

30 Q-BoK is not defined We talk about it, but can’t touch it Parts are captured in our certification test specifications and supporting Handbooks

31 Q-BoK will take many forms Outlines, “encyclopedia” articles, books, courses, conference presentations Virtual and tangible Variable costs to access (free to $$$$$)

32 The Voice of the Stakeholder

33 The Voice of Stakeholders 1.Quality profession feels undervalued & unappreciated - - Six Sigma undermines value of traditional certifications 2.Provide & prove value to company stakeholders, especially leaders - - COQ, economic case, value beyond dollars 3.Bring Quality to the executive table - - easily understood, business language 4.Members want faster change - - too slow to adapt, member units are significant resources

34 The Voice of Stakeholders 5.Accessible Quality info & education for everyone - - useful in their context, free or low cost 6.Infuse Quality into the educational system - - K-12 and higher education 7.Reach outside ASQ to create more awareness - - consumers, non-traditional, brand, beyond compliance 8.Members’ interests reach beyond “what’s in it for me” - - support outreach efforts, keep Quality on national and business “agendas” 9.Members connect with Quality at a deep personal level - - beyond just their work, make world a better place

35 ASQ’s Strategic Priorities Are Well Aligned With Voice of Stakeholders Priority Strategic Themes 1.Support Profession 2.Skills & Tools 3.Economic Case 4.Accessible BoK 5.Community of Choice 6.Advocacy 7.Make a Difference 8.Grow Use of Quality Stakeholder Themes 1.Feel Undervalued 2.Prove Value 3.Quality to Executive Table 4.Faster Change 5.Accessible Info/Education 6.Teach Quality Early 7.Awareness outside ASQ 8.Outreach 9.Make World a Better Place

36 What Does Our Section Think? What are the most important questions we should be exploring together about the future of Quality and ASQ?

37 One Thing is For Sure! As quality professionals, we cannot consider ourselves “finished products.”

38 A Mantra: make the world a better place through quality!

39 Thank you