1 The Power of UNIX An Overview of SCO Marketing Initiatives Randy Richards Director, Corporate Marketing

2 SCO Corporate Marketing Team Support North America Sales in meeting quarterly revenue projections via the design and execution of specific marketing campaigns and activities. These activities must have targeted results, with measurable ROI. North America Field Marketing Corporate Branding and MarComm SCO Solution Partner Marketing On-line Marketing Programs

3 SCO Corporate Marketing Team North America Field Marketing SCO Solution Partner Marketing Accelerate the success of SCO partners via the teamSCO partner program pillars of: INFORM – INCENT – EDUCATE with the results of renewed partner loyalty, increased customer successes, and expanded business opportunities. Corporate Branding and MarComm On-line Marketing Programs

4 SCO Corporate Marketing Team North America Field Marketing SCO Solution Partner Marketing Corporate Branding and MarComm Develop a strong brand identity of SCO as the owner and leading provider of UNIX-based solutions. Drive the creation and maintenance of a corporate marketing library for internal use as well as for our solution partners. On-line Marketing Programs

5 SCO Corporate Marketing Team North America Field Marketing SCO Solution Partner Marketing Corporate Branding and MarComm Provide a powerful and intelligent on-line experience for SCO partners and customers via SCO’s Internet, with a primary focus of generating increased business via partner and customer support and the resulting generation of qualified leads. On-line Marketing Programs

6 The Power of UNIX ® SCO Marketing Campaign – FY2004 SCO UNIX has a powerful future SCO UNIX provides a superior solution to alternatives SCO UNIX is supported by major hardware/software partners SCO UNIX is a proven, secure, and reliable solution SCO UNIX is built for small and medium businesses as well as for enterprise customers

7 The Power of UNIX The initial thrust of this campaign will consist of several “rejuvenation” efforts towards renewed consideration of UNIX that may be categorized as awareness activities. Awareness Activities

8 The Power of UNIX Advertisements Direct Mailers Posters

9 Awareness Activities

10 Awareness Activities

11 Awareness Activities

12 New SCO Corporate Brochure and Presentation Awareness Activities Power of UNIX Brochure UNIX ISV Solutions Brochure

13 Awareness Activities

14 Awareness Activities SCO UNIX LIVES! SCO IPSCOx SCO UNIX ® Multimedia CD

15 The Power of UNIX Partner Education The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX. Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.

16 Partner Education Feb. 11 th The Power of UNIX Campaign Feb, 25 th SCO OpenServer “Legend” March 10 th Competitive “Trade-In” to SCO UNIX March 24 th Upgrading to SCO UnixWare A series of Webinars have been specifically designed for and limited to SCO’s channel partners. These presentations will provide a sneak peak into the details of SCO's UNIX development plans in addition to advanced notice of SCO's UNIX marketing initiatives, opportunities, and tools specifically for our partners.

17 Partner Education Hands-on Technical Training The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX. Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.

18 Partner Education Hands-on Technical Training Day One:  Vintela Authentication from SCO  SCO Update  SCO OpenServer Roadmap  SCO UnixWare Roadmap Day Two:  SCO Office Mail Server Day Three:  Using the SCO Pricelist  Using the SCO Partner Website  Knowledge Center  Documentation  Data Sheets, etc.  Pre-Sales Help

19 Partner Education Technical White Papers UNIX Comparison: SCO UNIX Linux Windows OpenServer Kernel Personality (OKP)

20 Partner Education SCO Forum 2004 June 27 – 29 MGM Grand Hotel Las Vegas, Nevada SCO’s Silver Anniversary Event

21 The Power of UNIX Sales Promotions Each worldwide SCO sales region will launch at least one sales-based promotion for SCO’s UNIX business during Q2 FY2004.

22 Sales Promotions North America Sales Promotion Ideas for Q2 and Q3 FY 2004 SCO UNIX Upgrade Incentive Program SCO UNIX Competitive Trade-in Program SCO OpenServer Office Edition Promotion SCO Forum Give-away Incentive Program

23 The Power of UNIX Success Stories A worldwide success story campaign activity is targeted procure and publish current SCO UNIX success stories that will reinforce the value of SCO UNIX to our partners and customers. This activity will provide incentives on a quarterly basis. These incentives will be linked to obtaining permission to create and publicly publish a detailed success story and/or case study.

24 SCO Corporate Marketing Team Thank You Questions and Answers The Power of UNIX ®